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How the Google AdWords Guidelines Will Affect Your Google Shopping Listings
eCommerce,internet marketing
How the Google AdWords Guidelines Will Affect Your Google Shopping Listings
23 July 2012

What steps will merchants need to take when it comes to the new Google Shopping? First, you’ll need to feed products to Google so they’ll be available to use with the Product Listing Ads. Second, you’ll need to create, manage, and optimize those paid ads for your products. In a recent article on the Solid Cactus blog—a Web. Read more…

Selling Your Products on Comparison Shopping Engines
eCommerce,internet marketing
Selling Your Products on Comparison Shopping Engines
18 July 2012

Listing your products on comparison shopping engines (or CSEs) can be an effective way to find qualified buyers. But knowing which of the CSEs are best suited for your online store can sometimes be a challenge. In a recent article on the Solid Cactus blog—a Web. Read more…

SEO Best Practices for Small Business Success
Search Engine Optimization
SEO Best Practices for Small Business Success
11 July 2012

Search engine optimization, or SEO, is a powerful tool for any online marketing strategy. So as more small businesses—including your competitors—promote their products and services on the Web, it’s more important than ever that your SEO efforts help customers find your site first. In a recent article on the Solid Cactus blog—one of the Web. Read more…

Using Autoresponders for eCommerce Success
eCommerce,internet marketing
Using Autoresponders for eCommerce Success
25 June 2012

Autoresponders are an excellent tool for small business owners who want to distinguish themselves from their competition by providing outstanding customer service. Starting with a thank-you note for an initial purchase, announcing new products, or responding to customer inquiries, an effective autoresponder strategy can help a small business put the boost in their bottom line. In a recent article on the Solid Cactus blog—one of the Web. Read more…

Why the New Google Shopping Is Good for eCommerce Merchants
eCommerce,internet marketing
forum.web.com
18 June 2012

Google’s recent announcement about their plans to convert Google Shopping from a free comparison shopping engine (CSE) to a paid service has created concern and confusion among many eCommerce merchants. While the initial reactions have been mixed, there’s definitely an opportunity for small businesses to use Google’s Product Listing Ads to increase their online sales. In a recent article on the Solid Cactus blog—one of the Web. Read more…

Preparing Your Business for the Google Shopping Changes
eCommerce,internet marketing
forum.web.com
11 June 2012

Google’s in the midst of eliminating the free product listing model in their Shopping section, and they’re replacing it with a new cost-per-click model. In a recent article on the Solid Cactus blog—one of the Web. com brands—Jason Longo talks about the marketing opportunities that the new Shopping model offers SMBs, and he shares tips on developing a profitable product listing strategy. Read more…

Getting Started with Pay-Per-Click (PPC) Advertising
eCommerce,internet marketing
forum.web.com
29 May 2012

A quick and easy way to start driving customers to your eCommerce website is with pay-per-click (PPC) advertising.  Any small business owner can contract directly with one of the search engines and bid on keywords. But if you’re a new website owner and you’re not sure about selecting the right keywords, a pay-per-click subject matter expert can help you minimize the risk and maximize the return on your investment. Read more…

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