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Is Your Business “Delivering Happiness”?
Entrepreneurship, Lori Saitz, Women In Business
Is Your Business
13 July 2010

That’s the question I’ve been pondering over the past few days, since reading “Delivering Happiness” by Zappos. com CEO Tony Hsieh. Clearly this “path to profits, passion, and purpose” (the book’s subtitle) has been highly successful for Zappos. Read more…

Reaping the Rewards of Consistency In Business
Customer Service, Lori Saitz, Women In Business
Reaping the Rewards of Consistency In Business
7 June 2010

One Tuesday, when you show up at 2 pm, it’s open; the next Tuesday, it’s closed until 3:30. And the following week, it’s open from 9:00 until 1:00. On top of that, this store changes its logo and storefront signage every week, as well as what kind of merchandise it carries. Read more…

Zen Rabbit Gets An Extreme Business Makeover
Entrepreneurship, Lori Saitz, Women In Business
Zen Rabbit Gets An Extreme Business Makeover
12 May 2010

This is the fourth year Bob Burg and Thom Scott hosted the Extreme Business Makeovers aka #XBM, event in Orlando, Fla. , and the first I’ve attended. After the rave reviews I saw posted all over social media sites last year, I knew I didn’t want to miss out this year. Read more…

You Should Sell That! Foodpreneur Alert
Events, Lori Saitz, Women In Business
You Should Sell That! Foodpreneur Alert
19 April 2010

Our own Lori Saitz has a great event coming up for foodie-preneurs in the West Palm Beach, Fla. area, called You Should Sell That. “Over the years that I’ve been building Zen Rabbit and promoting The Gratitude Cookie™ and Zen Crunch, I’ve frequently gotten phone calls from people asking how I got started. Read more…

Inbound Marketing: Old Beverage, New Bottle
Lori Saitz, Marketing and PR, Women In Business
Inbound Marketing: Old Beverage, New Bottle
14 April 2010

There’s a lot of talk these days about inbound marketing. Well, most inbound marketing revolves around the use of Google, social media and blogs. In contrast, and just to clarify, most “traditional” marketing, such as cold-calling, email blasts, advertising, and direct mail would be called outbound marketing. Read more…

Making Client Appreciation a Joint Venture
Customer Service,Lori Saitz
Making Client Appreciation a Joint Venture
2 April 2010

I attended a networking lunch the other day, and sat at a table where two people were discovering they have a common target market. They were making arrangements to meet next week and explore how they might work together. My mind immediately put together how the one who specializes in financial services for seniors could use the other (a concierge car service for older people who can no longer drive themselves) for client appreciation. Read more…

The Power of Following Up With Customers
Customer Service, Lori Saitz, Women In Business
The Power of Following Up With Customers
5 March 2010

As a successful business person, you probably have an effective system for staying in touch with your prospects throughout the sales process. If not, you could be missing out on significant opportunities. From hot water heater to just… Read more…

The Myth of Control: How Social Media Creates Transparent Customer Service
Customer Service, Lori Saitz, Marketing and PR
The Myth of Control: How Social Media Creates Transparent Customer Service
4 February 2010

Back in 1998, when Chief Executive Salesman Jeffrey Gitomer published his book, “Customer Satisfaction is Worthless, Customer Loyalty is Priceless,” he claimed customers would tell three people if you did a good job, 10 if you did a great job, 25 if you did a bad job and 50 if you got into an argument with them. Now that we all have access to Twitter and Facebook and Yelp and all the various other social media tools, think how quickly those numbers multiply, for good and bad. Instantaneous feedback, shared with thousands can be a blessing or a nightmare. Read more…

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