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Small Business Tip of the Day: Got Desktop?
eCommerce, Getting Advanced, Home Page Blog
Small Business Tip of the Day: Got Desktop?
11 September 2013

Don’t count out baby boomers when designing your website for research and shopping. In a 2013 poll for business technology consultant Infosys conducted by KRC Research and Vanson Bourne, two-thirds of U.S. Internet users aged 50 to 69 agreed “strongly” with the statement, “When making a big or expensive purchase, I search online to compare prices across stores or retailers. ” And, while younger consumers do research on their smartphones while they are actually in the store, boomers are more likely to do pre-purchase research online before they even step out their doors, with most of them are doing the research on their desktop computers. Read more…

Small Business Tip of the Day: Smartphone Crossover
Getting Advanced, Home Page Blog, Mobile/Applications tips
Small Business Tip of the Day: Smartphone Crossover
10 September 2013

Consumers blur the lines when it comes to their mobile devices, using tablets and smartphones for research and information both business and personal. An IDG Global Solutions (IGS) survey found 37 percent of respondents use their personal tablet for business and 41 percent use their personal smartphones for business. The survey, which included participants in 43 countries, predicts by June 2014, more than 57 percent of consumers will rely on smartphones during business hours to read tech news; 47 percent will use them to research tech products and services; 45 percent will use them to read tech newsletters; 40 percent will use them to compare products and services; and 40 percent will use them to visit vendor sites for product information. Read more…

Small Business Tip of the Day: Social Phobia?
Facebook/Social Media, Home Page Blog, Management
Small Business Tip of the Day: Social Phobia?
9 September 2013

Although more small businesses are using social media than last year, the numbers are still surprisingly low according to a survey by Newtek: The Small Business Authority. The survey found 57 percent of businesses have a Facebook or Twitter account, which is an increase of 10 percent over 2012 findings. The survey also found that business owners are rarely educated about risks involved with social media such as posting critical information that should not be put in the public eye. Read more…

Mobile Shopping Surpasses Desktop for First Time
eCommerce, Getting Advanced, Home Page Blog
Mobile Shopping Surpasses Desktop for First Time
7 September 2013

If you’re wondering whether you need to develop a mobile strategy for your ecommerce website, maybe this news will convince you. According to a recent report from comScore and Millennial Media, Mobile Insights for Retail Brands, consumers are more likely to visit your ecommerce site on a mobile device than on a desktop computer. The report says more than half (51 percent) of time shoppers spend on retail sites occurs on mobile devices, while 49 percent occurs on PCs. Read more…

Web.com Small Business Tip of the Day: All in the Family
current events, Getting Advanced, Home Page Blog
Web.com Small Business Tip of the Day: All in the Family
6 September 2013

When marketing to family households, have you taken into account the multitudes of Milliennials who are living with their parents during and after (in some cases, way after) college? The Pew Research Center’s latest report on the living arrangements of Americans shows that the number of young adults between the ages of 18 and 31 is at its highest level in 40 years. In 2012, 36 percent of the nation’s young adults were living in their parents’ home. The reasons for staying under their parents’ roof varied widely—some young adults couldn’t find a job, while others were still attending college. Read more…

Web.com Small Business Tip of the Day: Plastic Power
Customer Service, Getting Advanced, Home Page Blog
Web.com Small Business Tip of the Day: Plastic Power
5 September 2013

According to a survey from online payment solution WePay, cash is going the way of the dinosaur when it comes to consumers’ preferred payment method, and using credit cards is gaining in popularity. By 2017, WePay predicts payments made using cash will account for only 23 percent of shoppers’ payments, while credit card purchases will increase to 33 percent of payments. The average age of the consumer makes a difference in their preferred payments, with younger consumers wanting more flexibility. Read more…

Web.com Small Business Tip of the Day: Equal Buying for All
Getting Advanced, Home Page Blog, Marketing/Branding
Web.com Small Business Tip of the Day: Equal Buying for All
4 September 2013

Don’t forget to target same-sex partners in your marketing efforts, since the buying power of same-sex partnered households is significant when compared to the average U.S. household, according to a Nielsen report. Nielson found same-sex partnered households spend at comparable rates to the average U.S. household ($50 average spend per trip vs. $46 average spend per trip for all U.S. households). Read more…

Web.com Small Business Tip of the Day: That’s the Ticket!
Home Page Blog, Management, news
Web.com Small Business Tip of the Day: That’s the Ticket!
3 September 2013

A new report from the Global Business Travel Association (GBTA) shows global spending on business travel is forecast to reach $1. 12 trillion in 2013, a 5. 4 percent increase from 2012. Read more…

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