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Leveraging Customer Reviews to Help You Manage Your Reputation Online
Small Business Development
Leveraging Customer Reviews to Help You Manage Your Reputation Online
8 October 2010

Undoubtedly, no single thing matters as much for increasing sales and engendering loyalty as building a great customer service brand. And considering the immediate and ubiquitous nature of the Internet—where details about a negative customer experience can spread like wildfire—it’s more important than ever for small business owners to join the conversation online and help to manage their company’s reputation. Whether you like it or not, consumers are most likely talking about your business on the Internet. Read more…

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