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3 Steps for Setting Up a PPC Content Network Campaign
internet marketing

Although it has been around for many years, the content network is still one of the most misunderstood areas of pay-per-click (PPC) advertising. Many advertisers make the mistake of setting up and managing content campaigns the same way they would manage a campaign on the search network. Because the various networks target users with different search intentions, it’s important to set up and track content campaigns separately. Read more…

Understanding Customer Behavior with Google’s New AdWords Search Funnels
internet marketing
Understanding Customer Behavior with Google's New AdWords Search Funnels
30 April 2010

The search engines provide advertisers with a variety of reports to help them increase the profitability of their PPC accounts. Recently, Google™ launched their new AdWords Search Funnels reporting to help advertisers better understand their customers’ search behavior. The Search Funnels reports provide insights about which keywords, ad groups, and campaigns are not only directly providing conversions, but are also contributing to additional conversions throughout the search process. Read more…

Optimizing Your Google PPC Account in 15 Minutes
internet marketing
Optimizing Your Google PPC Account in 15 Minutes
8 April 2010

Because you probably wear many hats in your day-to-day operations as a business owner, it might be difficult to find the time to manage your Google™ pay-per-click (or PPC) account. To that end, we’ve highlighted 3 quick and easy optimization techniques that you can undertake in 15 minutes or less to ensure that your PPC campaigns maintain optimal performance. Review your Search Query Performance reports. Read more…

New Google AdWords Ad Formats
internet marketing
New Google AdWords Ad Formats
12 March 2010

Google™ recently launched several new ad formats that provide additional opportunities for Google AdWords advertisers to increase the visibility of their ads. As most advertisers know, the competitiveness of the online space seems to grow by the day. As a result, anything that can help ads stand out from the competition is worth a second look. Read more…

The Paradigm Shift: From Clicks to Conversions
internet marketing
The Paradigm Shift: From Clicks to Conversions
8 March 2010

At Web. com, we pride ourselves in being a results-driven organization. When managing pay-per-click (PPC) campaigns for our clients, we work to understand our clients’ goals to determine the best course of action to achieve those goals. Read more…

Improving Conversion Rates Through Landing Page Optimization
internet marketing
Improving Conversion Rates Through Landing Page Optimization
15 January 2010

One of the crucial components of a pay-per-click (PPC) campaign is the landing page that visitors are taken to when clicking on an ad. Since the landing page can significantly affect the conversion rate of a campaign, we recommend that advertisers take time to optimize and test their landing pages. A clear, relevant headline. Read more…

5 Pay-Per-Click Trends to Watch in 2010
internet marketing
5 Pay-Per-Click Trends to Watch in 2010
18 December 2009

As we near the end of 2009, many pay-per-click (PPC) advertisers are wondering what trends they can expect to see in 2010. Here at Web. com, we always try to be proactive and prepare our client accounts for future changes. Read more…

How to Write Converting Ad Copy to Boost the Return of Your PPC Campaigns
internet marketing
How to Write Converting Ad Copy to Boost the Return of Your PPC Campaigns
19 November 2009

When running pay-per-click (PPC) campaigns, the ad copy serves as the filter that funnels visitors to your site. Since PPC advertisers pay “per click,” it’s important to ensure that you are attracting visitors that are most likely to convert. Use dynamic keyword insertion (DKI). Read more…

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