Follow Us:
Organizing Your PPC Account
internet marketing
Organizing Your PPC Account
28 October 2009

When you’re setting up a PPC account, there are general guidelines that you should follow to help your campaigns achieve success. It’s especially important that you understand the relationship between the different areas within a PPC account: the cost per click is affected by the quality score, which is affected by the click-through rate, which in turn is affected by the keywords and the overall structure of your account. As a result, proper account structure is crucial to reducing costs and achieving a higher quality score. Read more…

Advertising on Pay-Per-Click Content Networks
internet marketing
Advertising on Pay-Per-Click Content Networks
6 October 2009

In recent years, search engines have made major strides in improving the quality of their content placements. As a result, advertisers who are reluctant to extend their pay-per-click (PPC) advertising to a content network are missing out on a significant opportunity. For those new to PPC, a content network is essentially a network of relevant sites that the search engines display your ads on based on the keywords you provide. Read more…

5 Campaign-Killing Mistakes
internet marketing
5 Campaign-Killing Mistakes
14 September 2009

If you’re like most small business owners, you probably wear a variety of hats in your business. Chances are that while juggling multiple tasks, the role of pay-per-click specialist usually falls at the bottom of your priority list. When analyzing PPC accounts, we tend to find that most advertisers make the same common mistakes. Read more…

Join the Small Business Forum Community
The Small Business Forum is a place where small business owners can learn, ask questions, and share advice on how to succeed online