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How to Integrate Influence Marketing Into Your Overall Marketing Strategy
Home Page Blog,Marketing/Branding
How to Integrate Influence Marketing Into Your Overall Marketing Strategy
15 April 2014

Influence (or influencer) marketing is a trend that is starting to pick up steam, though, surprisingly, not much has been written about it yet – at least, not much that is useful and actionable. Influence marketing identifies people that have influence over potential buyers and focuses marketing efforts around these influencers. (Thank you Wikipedia for letting me paraphrase you. Read more…

Why Visual Storytelling Is Taking Over Content Marketing – and How You Can Use It
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Why Visual Storytelling Is Taking Over Content Marketing – and How You Can Use It
8 April 2014

I’ve been reading a lot about visual storytelling lately, which is definitely one of the hottest new trends in content marketing. Ekaterina Walter, one of my favorite bloggers/marketing minds, has even published a book about it: The Power of Visual Storytelling. As a small business owner, you really need to embrace this new concept if you want your brand’s content to stand out from the overwhelming deluge of stuff that’s being produced every day. Read more…

5 Actionable Social Media Marketing Insights From SXSW 2014
Home Page Blog, Marketing/Branding, social media
5 Actionable Social Media Marketing Insights From SXSW 2014
1 April 2014

I was talking to a startup founder a couple of weeks before his inaugural trip to SXSW last month, and he asked me what to expect. Well, in a nutshell: A nonstop, chaotic party. If you’ve never been to SXSW, let me reassure that you that everything you heard is true. Read more…

4 Ways Podcasting Can Turbocharge Your Marketing Strategy
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4 Ways Podcasting Can Turbocharge Your Marketing Strategy
25 March 2014

Want to turbocharge your marketing strategy, build your brand, and have fun doing it? Try podcasting. Before we dive into specifics, let’s review what podcasting is: A podcast is an audio file that you can publish on your website for your audience to listen to. Podcasting has two major benefits that are not really marketing-related but good to cover anyway: 1 – Podcasting gives people the freedom to listen to your audio clips on the go, and 2 – Many people learn better by listening rather than reading. Read more…

A Behind-the-Scenes Look at How a Marketing Agency Uses Social Media Marketing
Home Page Blog, social media, Women In Business
A Behind-the-Scenes Look at How a Marketing Agency Uses Social Media Marketing
18 March 2014

Sacha launched Grassfed Media in 2009, focusing on content strategy, social media, and marketing for socially responsible and green companies. She did so well that one of her clients hired her as their Director of Digital Media. Last year, Sacha had the itch to be her own boss again, so she relaunched Grassfed in June 2013. Read more…

The 6 Elements of a Successful Webinar
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The 6 Elements of a Successful Webinar
11 March 2014

Whether you are putting together your first webinar or eager to improve your webinars, there are a few elements that all successful webinars have in common. Let’s define what a successful webinar is first. It’s one that attracts a large, engaged audience of people who are preferably qualified leads. Read more…

How to Design a Beautiful Ebook
Home Page Blog,Marketing/Branding
How to Design a Beautiful Ebook
4 March 2014

I have been working on an ebook for one of my clients, and though I am not a graphic designer, good design does interest me – a lot. So, I decided to do some research into what design tricks elevate an ebook from “nice” to “visually arresting. Believe it or not, I didn’t find anything in my search that answered the question. Read more…

Jelly and Snapchat: What Small Business Owners Need to Know About These Social Media Networks
Home Page Blog,social media
Jelly and Snapchat: What Small Business Owners Need to Know About These Social Media Networks
25 February 2014

Have you heard of Jelly and Snapchat? I am guessing you know Snapchat, as it has gotten a lot of press since it launched 2 ½ years ago. Jelly, however, just launched on January 7, so I am guessing you might not be as familiar with it. In any case, both are social media networks that you can use for marketing. Read more…

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