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Jelly and Snapchat: What Small Business Owners Need to Know About These Social Media Networks
Home Page Blog,social media
Jelly and Snapchat: What Small Business Owners Need to Know About These Social Media Networks
25 February 2014

Have you heard of Jelly and Snapchat? I am guessing you know Snapchat, as it has gotten a lot of press since it launched 2 ½ years ago. Jelly, however, just launched on January 7, so I am guessing you might not be as familiar with it. In any case, both are social media networks that you can use for marketing. Read more…

8 Tips to Help You Run a Successful Twitter Chat
Home Page Blog,social media
8 Tips to Help You Run a Successful Twitter Chat
18 February 2014

I have participated in a couple of Twitter chats for one of my clients, a large company in Chicago, over the last few months, and I don’t think I can emphasize enough how much fun it is or how much I have learned. Hosting a Twitter chat can be a great way to share your expertise and broaden your reach. As a bonus, you can use the transcript as a jumping off point for blog posts that are part inspirational and part educational. Read more…

The 3 Must-Have Elements That Turn Emails and Newsletters Into Lead Conversion Machines
Home Page Blog,Marketing/Branding
The 3 Must-Have Elements That Turn Emails and Newsletters Into Lead Conversion Machines
11 February 2014

As a copywriter in the digital age, I tend to write and edit more blog posts and website content than anything else. However, I do write my fair share of direct mail and print ads, as well as email blasts and e-newsletters. Because we all receive so many of the latter, it is incredibly important to make sure your emails and e-newsletters stand out in an inbox – that’s where a really fabulous subject line comes in. Read more…

How The Latest Facebook Changes Affect Your Business’s Facebook Page
Home Page Blog,social media
How The Latest Facebook Changes Affect Your Business’s Facebook Page
4 February 2014

If you have no idea what is going on with Facebook, don’t worry – trying to keep up with their continual algorithm changes is like trying to keep up with who is dating (or divorcing) who in Hollywood. While it is a pain in the neck to keep up with Facebook’s changes, keep in mind that they are making these changes based on the way we are using the network. If certain types of status updates are not generating engagement, they’ll be hidden in the News Feed. Read more…

How One Woman in Business Uses Social Media to the Max
Home Page Blog, Marketing/Branding, social media
How One Woman in Business Uses Social Media to the Max
28 January 2014

How’s this for a cool job title: Director of Romance. After working in the tech world, Holly Blackett made the transition to what I think is  a pretty cool job. Through her company, Zuriana’s Elegant Occasions, Holly helps couples plan their destination weddings and honeymoons and clients plan group events, like reunions and vacations (and yes, that means she gets to travel). Read more…

10 Easy Ways to Create Content When You Are Strapped for Time
Home Page Blog,Marketing/Branding
10 Easy Ways to Create Content When You Are Strapped for Time
21 January 2014

If one of your small business resolutions for 2014 is to start creating content on a regular basis that is useful, relevant, and interesting, here is a cheat sheet of sorts that will help you stick to that commitment without stressing out, losing your mind – or burning up too much of your time. 1. Share your take on news that could positively or negatively affect your customers. Read more…

7 Ways to Be a Better Woman in Business in 2014
Home Page Blog, Marketing/Branding, Women In Business
7 Ways to Be a Better Woman in Business in 2014
14 January 2014

Being a woman in business is a tough balancing act. We’re expected to look like a woman but act like a man. If we look too much like a woman, though, we are called a rhymes-with-shut. Read more…

5 New Year’s Resolutions for Small Business Owners
Home Page Blog, Marketing/Branding, social media
5 New Year’s Resolutions for Small Business Owners
7 January 2014

I don’t know what it is about the start of a new year, but I am always eager to make it the best year for my business ever. To that end, I typically think about all of the things that I’d like to do differently and better, but this year, I decided to write them down and actually resolve to do them – and not give up or conveniently forget about them by January 20. Below are a list of marketing-related resolutions – some of which are actually mine – and others I included based on the things I see my small business clients struggle with from year to year. Read more…

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