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The Importance of Integrating Agile Marketing into Your 2014 Marketing Strategy
Home Page Blog, Marketing/Branding, social media
The Importance of Integrating Agile Marketing into Your 2014 Marketing Strategy
17 December 2013

As you look forward to 2014 and start putting together your marketing strategy for the new year, keep the concept of agile marketing in mind to ensure you can actually meet your goals. Agile marketing is a necessity in our real-time, constantly-in-flux world. It’s all about being flexible so you can easily respond and adapt to changes in the economy, market, customer preferences, new technology – whatever comes your way. Read more…

Kristi Whitfield of Curbside Cupcakes on How Social Media Fueled Their Success
Home Page Blog,social media
Kristi Whitfield of Curbside Cupcakes on How Social Media Fueled Their Success
10 December 2013

Kristi and Sam Whitfield are living a dream. When they launched their first food truck in Washington, DC, four years ago selling only cupcakes, people were skeptical. They now have three Curbside Cupcakes trucks, a kiosk at the indoor artisanal food emporium Union Market, and a Curbside Cafe in a residential area of the city. Read more…

What Is Social Prospecting, and How Do I Do It?
Home Page Blog,social media
What Is Social Prospecting, and How Do I Do It?
3 December 2013

Social prospecting is pretty straightforward. It’s all about finding potential clients by listening to what people are saying on social media and engaging them with valuable content. Don’t gloss over the “valuable content” part, because that is key. Read more…

How to Encourage Brand Loyalty When It’s on the Decline
Home Page Blog,Marketing/Branding
How to Encourage Brand Loyalty When It’s on the Decline
28 November 2013

During Thanksgiving, we talk about all of the things we are thankful for – family, friends, good health, etc. I don’t know about you, but one thing I am thankful for are my clients and the marketing agencies and web design/development companies I regularly partner with. We can show our clients and partners how much we appreciate them in myriad ways – with reward programs, outstanding customer service, high-quality products and services, by going above and beyond to deliver, and simply by saying thank you. Read more…

6 Tips on Creating an Outstanding, Must-Read Ebook
Home Page Blog,Marketing/Branding
6 Tips on Creating an Outstanding, Must-Read Ebook
26 November 2013

I have edited two books and written and edited numerous ebooks for clients. One of my clients is launching his first ebook next week, so I wanted to do some research and make sure we weren’t missing anything. Lo and behold, I stumbled upon a fabulous blog post on ProBlogger (which is a super valuable resource for any writer). Read more…

5 Surprising Email Marketing Statistics and What They Mean for Small Businesses
Home Page Blog,Marketing/Branding
5 Surprising Email Marketing Statistics and What They Mean for Small Businesses
21 November 2013

Alchemy Worx, an digital marketing agency that specializes in email, created an infographic on email marketing that included some surprising statistics that run counter to conventional wisdom. So much for carefully scheduling emails, especially when you consider that 32% of purchases take place 2 weeks after an email is received. What to do? Well, when you consider that emails are more often interacted with on weekends (that information courtesy of Dan Zarrella), experiment with sending your emails out on Wednesdays, Thursdays, and/or Fridays to see which day results in more opens and click-throughs. Read more…

The Secret to Success on Social Media? One Real Estate Agent Shares Her Tips
Home Page Blog, social media, Women In Business
The Secret to Success on Social Media? One Real Estate Agent Shares Her Tips
19 November 2013

Just like many of us moms, Jennifer Harlow is super busy balancing work with her family. As a McLean, Virginia-based real estate agent with TTR Sotheby’s International Realty just outside of Washington, DC, her work never really ends. Real estate is a 24/7, 365 kind of job – just like being a mom (Jennifer has three kids). Read more…

5 Easy Ways to Make Your Blog Posts Incredibly Useful and Valuable
Home Page Blog,Marketing/Branding
5 Easy Ways to Make Your Blog Posts Incredibly Useful and Valuable
14 November 2013

1. Explain right at the beginning of your blog post what it is you are writing about. Basically, you want to explain the value of the blog post so they’ll continue to read it. Read more…

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