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An Economic Antidepressant for Small Business Owners?
Small Business Development
An Economic Antidepressant for Small Business Owners?
19 February 2010

Every time I turn on the TV these days, I’m met by the “depression hurts” piano chords of the Cymbalta® commercial. Depression is big business these days, so I don’t necessarily blame Eli Lilly, Cymbalta’s maker, for promoting a pill to every demographic imaginable. The fact that it can also cause headaches, nausea, and yes, even suicide, doesn’t make Eli Lilly any less gun-shy about promoting the potential benefits of the drug. Read more…

FTC Guides on Endorsements and Testimonials: Is Your Blog Compliant?
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FTC Guides on Endorsements and Testimonials: Is Your Blog Compliant?
6 January 2010

When it comes to online advertising, it’s a good idea to keep your ear to the ground at all times, especially if you’re blogging or using any type of social media to advertise your business. Sure you need to keep up with trends or evolving technologies, but sometimes there are regulatory guidelines you need to be aware of, such as the Federal Trade Commission’s (FTC’s) recently revised guidelines (“Guides”) concerning the use of endorsements and testimonials in advertising. The Guides went into effect on December 1, 2009, and cover the advertising of products and services. Read more…

Dialing Up Quality Customer Service and Sales with Call Center Services
Small Business Development
Dialing Up Quality Customer Service and Sales with Call Center Services
18 November 2009

In a perfect world, the phone would ring only when you were available to answer it, and your customers would buy your products or services without asking any questions and without complaining. But reality, as we all know, works differently: Calls come in bunches (if we’re lucky), and when customers want your undivided attention, it’s best you give it to them. The price for not responding quickly and thoroughly to your customers’ needs can sometimes be the deciding factor between growing your business . Read more…

Social Media: Giving Small Businesses and Consumers Something to Talk About
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Social Media: Giving Small Businesses and Consumers Something to Talk About
13 November 2009

You can’t watch a news show or read a periodical or blog without someone weighing in on the value of social media. If you’re not sure what to do, you have plenty of company. A recent Citibank/GfK Roper study found that 76% of small businesses find that social networks aren’t helping them grow their businesses. Read more…

New Government Initiatives to Benefit Small Businesses
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New Government Initiatives to Benefit Small Businesses
23 October 2009

If you’ve been putting off making significant enhancements to your business because of financial concerns, President Obama’s recent proposal to increase small business lending might be just the news you’ve been waiting for. The president is proposing increasing the size of loans available through the Small Business Administration, as well as providing inexpensive capital to small banks. Whether you’ve been feeling skittish about seeking out loans or you’ve had difficulty getting approved by larger financial institutions, these measures, if passed by Congress, would provide welcome financial relief if you need a little extra help growing your business in a competitive economic environment. Read more…

Email Marketing: Get Your Subscribers’ Attention at the Subject Line
internet marketing
Email Marketing: Get Your Subscribers’ Attention at the Subject Line
16 October 2009

Since the competition for your subscribers’ eyeballs often begins in their inbox, if your subject line doesn’t grab them, it doesn’t matter how strong the communication’s content is. While email is a relatively inexpensive and potentially effective marketing channel, it can be discouraging to lose your subscribers before they even open up your message. If you’re not sure how to go about writing an eye-catching subject line that gets your subscribers to take action, try adopting some tried-and-true practices that have worked for others who’ve already learned from the mistakes you’re potentially about to make. Read more…

Online Visibility: The Great Equalizer for Small Businesses
internet marketing
Online Visibility: The Great Equalizer for Small Businesses
8 October 2009

It wasn’t that long ago that a small business just starting out couldn’t dream of outselling a large, established competitor. Back then, it took a lot of time, money, and patience to build a business. Start-ups had their work cut out for them, just trying to equal the sales of the Goliaths in their space. Read more…

Will Google’s Wave Be a Fave for Small Businesses?
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Will Google’s Wave Be a Fave for Small Businesses?
2 October 2009

When Google™ speaks, people listen. When Google spoke this week, what they said (and did) promised to change the way we communicate. At least that’s the way it seems, given the buzz that Google Wave has been generating since the search engine giant announced its imminent arrival in May. Read more…

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