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How to Get (and Keep) a Top Spot in Local Search Results
internet marketing
How to Get (and Keep) a Top Spot in Local Search Results
11 June 2010

If you do a search on Google, Bing™, or Yahoo!® for a keyword like “tires,” you might end up seeing a local map with local tire sellers listed above the regular search results. This is great news if you’re a tire retailer who happens to be on the list, but it may not be good if your store isn’t visible. Over the past couple of years, such map results have become increasingly commonplace for a variety of searches, and people who hold spots for local searches have gotten more website visits and phone calls as a result. Read more…

Did the Google Mayday Update Sink Your Search Engine Traffic or Rescue It?
Search Engine Optimization
Did the Google Mayday Update Sink Your Search Engine Traffic or Rescue It?
7 June 2010

Sources in the world of search engine optimization (SEO) will tell you that Google makes up to 500 updates to its algorithm every year. The Google algorithm is essentially a complex set of rules that determine which websites get to be at the top of search results, and which ones end up on pages two through infinity. Although most Google updates have very minor effects on an average website, a recent update has either added or subtracted a substantial share of traffic from a number of websites. Read more…

Build a Website You’d Like to Visit
Web Design
Build a Website You'd Like to Visit
26 May 2010

Lots of people make the mistake of building a website strictly from a design template. While website templates are a great starting point, they often create subliminal barriers that can reduce a Web designer’s creativity. As a result, people can end up building the kind of “ho-hum” website that does little to call attention to itself or its products and services. Read more…

Internet Marketing Tools: How to Market Your Website
internet marketing
Internet Marketing Tools: How to Market Your Website
11 May 2010

Getting qualified traffic to your website can be more of a challenge than building the website itself. While there are plenty of free and cheap website design templates that can give you a professional online presence, the marketing side of the Web is much tougher to master. You can get traffic from other websites, search engines, Web apps, and email campaigns, or you can even pay to put yourself in Yellow Pages directories that only exist on the Internet. Read more…

Your Competitors May Also Be Doing SEO
Search Engine Optimization
Your Competitors May Also Be Doing SEO
23 April 2010

For a small business website owner, one of the challenges of online marketing and search engine optimization (SEO) is that your competitors may also know how to get found on search engines. In fact, they may have been employing SEO tricks for years, and they may be enjoying a top spot on engines like Google™, Bing™, and Yahoo!®. Conversely, you may have had great success with SEO in the past, but then you found your site losing placement on the search engines because other people in your field have learned how to make their own sites jump over yours. Read more…

Online Leads Have a Shelf Life: Act Fast and Efficiently
internet marketing
Online Leads Have a Shelf Life: Act Fast and Efficiently
13 April 2010

Generating sales leads can be easy, but turning them into paying customers has become more complex over the past two decades. Prior to the advent of the World Wide Web, small businesses got most of their sales leads through phone book listings. If you’re old enough to remember looking through the Yellow Pages, you’ll probably recall that many companies added “AAA” to the front of their names to get higher alphabetical placement in the directory. Read more…

Investing in SEO Before Your Big Sales Season
Search Engine Optimization
Investing in SEO Before Your Big Sales Season
26 March 2010

People who are new to making sales online often miss peak online selling months, because of either a lack of preparation or a failure to understand online seasonality. When a site design project is held up or search engine optimization (SEO) initiatives are delayed, the resulting lack of search engine rankings and traffic can represent a huge opportunity cost. By understanding seasonality, and the time it takes search engines to respond to SEO, you can do a better job of scheduling projects . Read more…

How to Test and Improve Your Website’s Usability
Getting Advanced,Web Design
How to Test and Improve Your Website's Usability
23 March 2010

Many small business owners have assumptions about website usability that may not match the actual behavior of their online customers. Anyone who designs a website needs to understand that visitors have a set of conscious and unconscious expectations that are based on their prior experience with other Internet destinations. Whether they know it or not, your website visitors have been “trained” to find information on certain parts of a website, and their behavior is influenced by the positive and negative experiences they’ve had visiting a variety of sites. Read more…

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