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Search Engine Optimization: 7 Proven Steps (Plus a Bonus Tip!)
Search Engine Optimization
Search Engine Optimization: 7 Proven Steps (Plus a Bonus Tip!)
19 March 2010

You don’t always need to invest in high-end search engine marketing services to get found on Google™, Yahoo!®, and Bing™. In fact, many small businesses only need to follow a few basic steps to get discovered by search engines. The practice of getting higher rankings for your website is known as “search engine optimization,” or SEO, which can have a lot of different variables and nuances. Read more…

How the Google Caffeine Update Affects Small Business Websites
Search Engine Optimization
How the Google Caffeine Update Affects Small Business Websites
29 January 2010

Google™ recently updated its search engine index—the way it collects and stores data for retrieval—in a big way. Though Google is constantly tweaking its algorithm (i. e. Read more…

Online Reputation Management for Small Businesses
internet marketing,Mobile/Applications
Online Reputation Management for Small Businesses
20 January 2010

An unhappy customer can be the bane of any size business, but small businesses can sometimes feel a bigger impact from one unsatisfied client. This is because the Internet allows people to make their complaints known to the world at large, whether their issues are well founded or not. There are even some online forums where a complaint against your company can get better rankings in the search engines than your own website. Read more…

Web.com Scam Prevention Tips
internet marketing
Web.com Scam Prevention Tips
18 January 2010

Anyone who gets a new email address will quickly find out about online scams. Unfortunately, some scam emails are convincing and appear to be legitimate. They may look like official communications from your bank, from an online service, or from social networks like Google™ and Facebook. Read more…

SEO Landscape for Small Businesses in 2010: What You Need to Do Now
Search Engine Optimization
SEO Landscape for Small Businesses in 2010: What You Need to Do Now
28 December 2009

Several of the Search Engine Optimization (SEO) trends to look for in 2010 are already becoming a reality in December 2009. Overall, search engines have been moving beyond website results and into delivering useful information that may go beyond what is contained on a website. For the average small business owner, the changes to the search engine landscape mean that a few tweaks and extra steps are recommended in order to direct customers to your business. Read more…

Six Proven Ways to Improve the SEO of Your Small Business Website
Search Engine Optimization
Six Proven Ways to Improve the SEO of Your Small Business Website
6 November 2009

Small Business websites can gain additional exposure, traffic, and sales by using Search Engine Optimization (SEO). In a nutshell, SEO involves making improvements to your website in order to get good rankings in search engines like Google™, Bing™, and Yahoo!®. For people who are still in the design phase on their sites, and people who are working on do-it-yourself (DIY) website design projects, building SEO into your site can be a lot easier than coming back later to overhaul coding or content that isn’t search-engine friendly. Read more…

Search Engine Optimization: Avoid “Black Hat SEO” Tactics
Search Engine Optimization
Search Engine Optimization: Avoid “Black Hat SEO” Tactics
2 November 2009

Search engines like Bing™, Google™, and Yahoo!® pride themselves on the accuracy of their information, and they’re focused on ensuring that search results return the most relevant websites. Therefore, it pays to be honest and straightforward when you’re presenting your site to the search engines. Over the years, several webmasters and optimizers have found ways to artificially boost the positions of websites and to achieve higher search rankings in an unethical manner. Read more…

Website Optimization: Understanding How SEO Works
Search Engine Optimization
Website Optimization: Understanding How SEO Works
29 September 2009

Search Engine Optimization, or SEO for short, is the process of ensuring that a website can be read by search engines, and that the site is well regarded in the greater Internet community to the extent that it appears in competitive positions on search engines. Although this definition may seem a bit unwieldy, the field of SEO and search engine marketing can experience many changes over the space of a few months. As a result, SEO professionals and consultants have to stay up-to-date on new search engine rules, emerging trends, and new opportunities as they arise. Read more…

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