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Secrets of Success: Britt Michaelian
Entrepreneurship, Home Page Blog, Interviews
Secrets of Success: Britt Michaelian
23 April 2014

We’ve launched Secrets of Success, a new weekly interview series here at Web. com’s Small Business Forum. I’ve asked some of the smartest, most innovative, most successful people I know to share their insights and success secrets. Read more…

Women in Business Tip: How to Handle Negative Social Media Buzz About Your Business
Facebook/Social Media, Getting Advanced, Home Page Blog
Women in Business Tip: How to Handle Negative Social Media Buzz About Your Business
22 April 2014

While the number of consumers using social media for customer comments and complaints is up, companies’ response times seem to be down. Perhaps that’s not surprising, since starting a social media strategy usually involves thinking about all the marketing opportunities you’ll have and not about the potential negative buzz to which you could be exposing your business. If you find yourself faced with the challenge of turning around a bad reputation on social media, start with the source of the problem—which is usually your business. Read more…

How Online Video Can Boost Your Business
Getting Advanced, Home Page Blog, Online Marketing
How Online Video Can Boost Your Business
21 April 2014

Online video is growing in popularity as a marketing tool. But many small business owners are leery of adding online video to their marketing mix. If you’re still on the fence about whether it’s worth your time and energy to develop online videos, a new survey from Animoto might convince you. Read more…

What Sources Work Best for Generating Sales Leads for SMBs?
Home Page Blog, On Your Way, Online Marketing
What Sources Work Best for Generating Sales Leads for SMBs?
18 April 2014

Are you interested in generating sales leads for your small business? Then you need to make it as easy as possible for customers to call you, a study by BIA/Kelsey reports. The most recent BIA/Kelsey Local Commerce Monitor found that phone calls are the best source of leads for small and midsize businesses (SMBs). Slightly more than two-thirds of survey respondents say phone calls, including click-to-call online ads, are a “good” or “excellent” source of leads (28 percent say excellent; 38.4 percent say good). Read more…

Small Biz Tip: Fighting Fear of Failure
Home Page Blog, Just Getting Started, Leadership
Small Biz Tip: Fighting Fear of Failure
17 April 2014

“I have not failed. I’ve just found 10,000 ways that won’t work,” Thomas Edison once said.   Most entrepreneurs are saddled (or blessed, depending on your point of view) with an affinity for risk-taking. Read more…

How to Find and Connect With Online Influencers Who Can Help Your Marketing
Getting Advanced, Home Page Blog, internet marketing
How to Find and Connect With Online Influencers Who Can Help Your Marketing
17 April 2014

Who are online influencers and how can they help your business? Influencers can range from celebrities or well-known bloggers in your industry to customers who like and share your posts and tweets on social media. Being able to identify and connect with online influencers can help you market your business virally, but while this strategy is effective, it also has many challenges. Augure polled marketers worldwide to get some insights into the world of influencer marketing. Read more…

Secrets of Success: Steve Strauss
Entrepreneurship, Home Page Blog, Interviews
Secrets of Success: Steve Strauss
16 April 2014

We’ve launched Secrets of Success, a new weekly interview series here at Web. com’s Small Business Forum. I’ve asked some of the smartest, most innovative, most successful people I know to share their insights and success secrets. Read more…

Small Biz Tip: How to Know When to Upgrade Technology
Domains/Hosting, Home Page Blog, On Your Way
Small Biz Tip: How to Know When to Upgrade Technology
15 April 2014

If your computer’s running agonizingly slow, then it’s probably time to upgrade your technology, right? Not necessarily. If the computer is less than five years old, have an IT expert do a performance check and see if the issues you’re having are fixable. It’s important to always install the latest security patches and service packs so your software is performing effectively; the same goes for your smartphone and tablet computers. Read more…

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