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The 7 Types of Social Media Fans and How to Make the Most of Them
Facebook/Social Media, Getting Advanced, Home Page Blog
The 7 Types of Social Media Fans and How to Make the Most of Them
7 April 2014

Not all social media fans of your business are created equal. How can you reach different types of fans on different social networks? According to data reported by MarketingProfs, there are seven different types of social media fans. Here’s a closer look at the fans your business may have and how best to reach them. Read more…

Even Wealthy Consumers Are Worried About Money. What Does It Mean To Your Marketing?
Home Page Blog, internet marketing, Marketing/Branding
Even Wealthy Consumers Are Worried About Money. What Does It Mean To Your Marketing?
4 April 2014

The recession is long gone—shouldn’t consumers be spending freely by now? Not so fast. In a recent Gallup poll, Americans at all income levels expressed anxiety about how much money they have to spend. And while lower-income Americans were more likely to feel financial anxiety, even affluent Americans had their own money worries, the survey found. Read more…

Women in Business Tip: The Best Cities for Women Entrepreneurs
Home Page Blog, Just Getting Started, women business owners
Women in Business Tip: The Best Cities for Women Entrepreneurs
3 April 2014

Where will you open your new business? Whether you’re just starting out or expanding into a new location, information on the business climate and demographics of a new market is pretty easy to research. But knowing whether the location is friendly to women business owners is another matter. NerdWallet has released their data on the best cities for women entrepreneurs by examining: 1. Read more…

What Kinds of Content Are Marketers Creating and Sharing?
Home Page Blog, Marketing/Branding, On Your Way
What Kinds of Content Are Marketers Creating and Sharing?
3 April 2014

Do you use content marketing to attract new customers, generate leads and promote your business? Do you ever wonder how your content marketing efforts compare to your competiton’s? A recent study by LookBookHQ and Oracle Eloqua examined what types of content marketers are creating, how much and how often they’re sharing their content and what is the most popular type of content. First, most marketers could be doing a lot more when it comes to producing content. Fewer than half of content marketers (42 percent) create one or more pieces of content per week (blog posts did not count in this total). Read more…

Secrets of Success: Donna Maria Coles Johnson
Entrepreneurship, Home Page Blog, Interviews
Secrets of Success: Donna Maria Coles Johnson
2 April 2014

We’ve launched Secrets of Success, a new weekly interview series here at Web. com’s Small Business Forum. I’ve asked some of the smartest, most innovative, most successful people I know to share their insights and success secrets. Read more…

Small Biz Tip: 3 Tips for Working With Big Retailers
Customer Service, Getting Advanced, Home Page Blog
Small Biz Tip: 3 Tips for Working With Big Retailers
1 April 2014

You might be a small business, but you have big plans just like all companies, and part of your plans should be to sell your products and services to big retailers. Some big retailers make the process fairly straight forward; for instance, Walmart and Sam’s Club supply an online submission form. Target requests you call their vendor hotline. Read more…

How Social Media Affects Millennials’ Purchasing Habits
Facebook/Social Media, Getting Advanced, Home Page Blog
How Social Media Affects Millennials’ Purchasing Habits
31 March 2014

If your business targets Millennial customers, social media may be even more important than you previously thought, not only in making the sale but also in influencing shoppers’ friends and families to buy. A survey for The Webby Awards conducted by Harris Interactive reports that more than two-thirds (68 percent) of social media users aged 18 to 34 say they’re at least somewhat likely to buy a product or service after seeing a friend’s post about it. (In contrast, among social media users 65 and older, 78 percent say they are “not at all likely” to buy something based on a friend’s posts. Read more…

Women in Business Tip: Do Women Entrepreneurs Still Need Set-Asides?
Getting Advanced, Home Page Blog, Management
Women in Business Tip: Do Women Entrepreneurs Still Need Set-Asides?
27 March 2014

Are set-asides in federal and state government contracts still needed? If you’re a minority woman business owner, your answer is most likely yes. However, according to a study by the Washington State Department of Transportation, white women are awarded enough contracts that they could now be excluded from the state’s list of minority-owned businesses and are no longer subject to the federal government’s Disadvantaged Business Enterprise (DBE) program.   The jury is still out on whether the state will follow the report’s recommendation and eliminate the set-asides. Read more…

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