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Small Biz Tip: 3 Tips for Working With Big Retailers
Customer Service, Getting Advanced, Home Page Blog
Small Biz Tip: 3 Tips for Working With Big Retailers
1 April 2014

You might be a small business, but you have big plans just like all companies, and part of your plans should be to sell your products and services to big retailers. Some big retailers make the process fairly straight forward; for instance, Walmart and Sam’s Club supply an online submission form. Target requests you call their vendor hotline. Read more…

How Social Media Affects Millennials’ Purchasing Habits
Facebook/Social Media, Getting Advanced, Home Page Blog
How Social Media Affects Millennials’ Purchasing Habits
31 March 2014

If your business targets Millennial customers, social media may be even more important than you previously thought, not only in making the sale but also in influencing shoppers’ friends and families to buy. A survey for The Webby Awards conducted by Harris Interactive reports that more than two-thirds (68 percent) of social media users aged 18 to 34 say they’re at least somewhat likely to buy a product or service after seeing a friend’s post about it. (In contrast, among social media users 65 and older, 78 percent say they are “not at all likely” to buy something based on a friend’s posts. Read more…

Women in Business Tip: Do Women Entrepreneurs Still Need Set-Asides?
Getting Advanced, Home Page Blog, Management
Women in Business Tip: Do Women Entrepreneurs Still Need Set-Asides?
27 March 2014

Are set-asides in federal and state government contracts still needed? If you’re a minority woman business owner, your answer is most likely yes. However, according to a study by the Washington State Department of Transportation, white women are awarded enough contracts that they could now be excluded from the state’s list of minority-owned businesses and are no longer subject to the federal government’s Disadvantaged Business Enterprise (DBE) program.   The jury is still out on whether the state will follow the report’s recommendation and eliminate the set-asides. Read more…

How to Use Online Video to Market Your B2B Business
Home Page Blog,Online Marketing
How to Use Online Video to Market Your B2B Business
27 March 2014

Online video is growing more popular with consumers by the day—and now it’s becoming a tool for B2B marketers, too, says a new eMarketer report, “B2B Video Marketing: Best Practices for 2014. ” The reason B2B marketers are spending more time and money on online video is simple: B2B buyers are spending more time watching it to learn about new products and services in their industries. Online video is not only highly effective as a lead generator and education tool, but in some cases, it can even make the sale. Read more…

Secrets of Success: Gene Marks
Entrepreneurship, Home Page Blog, Interviews
Secrets of Success: Gene Marks
26 March 2014

We’ve launched Secrets of Success, a new weekly interview series here at Web. com’s Small Business Forum. I’ve asked some of the smartest, most innovative, most successful people I know to share their insights and success secrets. Read more…

Women in Business Tip: What You Can Learn From the Most Powerful Woman in Business
Home Page Blog, Leadership, On Your Way
Women in Business Tip: What You Can Learn From the Most Powerful Woman in Business
25 March 2014

What you can learn from the most powerful woman in business?  If the woman is Mary Barra, the new General Motors CEO and the first woman CEO of a major automaker, the answer is “a lot. ” Barra received the “most powerful” honor from Fortune magazine for many reasons, two being the international scope of her business and her standing in the business community. Her appointment and honor will influence young women to pursue a STEM (science, technology, engineering and mathematics) career path. Read more…

What You Need To Know About Deal-Seeking Consumers
Home Page Blog, Marketing/Branding, On Your Way
What You Need To Know About Deal-Seeking Consumers
24 March 2014

Six years after the Great Recession, have economic hard times permanently altered consumers’ behavior? While conventional wisdom has it that customers today have been conditioned to seek out deals, Experian Marketing Services’ recent report Deal Seekers tells a different story. According to the survey, nearly half of consumers are either indifferent to deals or actively reject them because they care more about convenience. That means if offering discounts and deals has become your standard operating procedure, you could be leaving money on the table. Read more…

8 Ways Your Small Business Should Be Using Mobile Technology
Getting Advanced, Home Page Blog, Mobile marketing
8 Ways Your Small Business Should Be Using Mobile Technology
21 March 2014

Is your small business keeping pace with your peers in how you’re using mobile technology to grow? Although small business owners are feeling increasingly optimistic about their businesses’ prospects, the latest Capital One’s Spark Business Barometer reports, more small business owners are feeling pessimistic about the overall state of the economy. To succeed in what they perceive as an increasingly challenging economy, they’re turning to mobile technology to increase sales and work more efficiently. Some 40 percent of small businesses nationwide report their sales increased in the past six months—an increase of 8 percent since the prior survey. Read more…

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