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An Un-comforter-able Shopping (and Shipping) Experience
eCommerce
An Un-comforter-able Shopping (and Shipping) Experience
19 July 2011

Many, many months ago, I was shopping at Kmart for some necessities, and as is usually the drill with me, I started to browse other departments—for all kinds of stuff that I really didn’t need and wasn’t shopping for in the first place. That’s when “the” comforter caught my eye. In all of its silvery, shimmery style, it beckoned me. Read more…

Dial “M” for Mobile: Marketing Must-Dos for PPC
internet marketing
Dial
10 December 2010

Telephones have come a long way—especially when it comes to mobile devices—since Hitchcock’s Dial M for Murder was released in 1954. In a recent OnStar® commercial, for example, a car owner’s boyfriend was able to unlock and start the car for his locked-out girlfriend—all from a cell phone. And just as the main character in the famous Hitchcock thriller needed a strategy to help him try to inherit his wife’s fortune, as a small business owner today, you need to find ways to tap into the growing mobile marketing industry and generate revenue for your business. Read more…

Pack Your Fatigues . . . It’s Time for the Solid Cactus Boot Camp
eCommerce
Pack Your Fatigues . . . It's Time for the Solid Cactus Boot Camp
26 August 2010

The Solid Cactus Boot Camp is a 3-day eCommerce training operation that helps site owners grow and optimize their online businesses. We use a small group setting for increased engagement among attendees and speakers, and we offer a wide range of presentations for eCommerce users at all levels—from new recruits to veteran sergeants. The Boot Camp will be in full operation September 22–24, 2010, at the Solid Cactus Headquarters in Shavertown, Pennsylvania. Read more…

Yahoo! Marries Bing: Just Googly Eyes, or Will Google Still Take First Prize?
internet marketing
Yahoo! Marries Bing: Just Googly Eyes, or Will Google Still Take First Prize?
20 August 2010

Unless you’ve been hibernating during the past several months, you know that Yahoo!® and Bing™ are joining forces for search. What you may not realize, however, is that this change affects both sponsored results and natural, or organic, rankings. Ultimately, Bing will be feeding all of the search results to Bing. Read more…

PPC Ads: Using the Latest Features from Google AdWords
internet marketing
PPC Ads: Using the Latest Features from Google AdWords
17 May 2010

Google AdWords has come a long way during the past several months. They’ve released myriad new features in beta form, and many of them have been released to the general public. In the lists below, I’ve highlighted some of the details associated with the new features and the ways they can help boost your pay-per-click (PPC) efforts. Read more…

Managing Your PPC Account: 10 Tips for Tip-Top Results
internet marketing
Managing Your PPC Account: 10 Tips for Tip-Top Results
9 April 2010

Sometimes the world of PPC can feel like it’s spinning out of control—and you might be feeling that you’ll never quite get your bearings. But fear not: These 10 tips will help keep you grounded, and help keep your PPC campaigns on the right track. Utilize free learning resources. Read more…

The Google Content Network Gives Small Businesses a Lucrative PPC Option
internet marketing
The Google Content Network Gives Small Businesses a Lucrative PPC Option
30 December 2009

For a long time, the Google™ content network had some serious issues that left many merchants frustrated, either due to a lack of knowledge, lack of quality within the system itself, or a little of both. The good news is the Google content network has come a long way and can actually be a good pay-per-click (PPC) strategy to gain additional exposure, traffic, and conversions. The content network is driven by theme, not individual keywords. Read more…

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