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Today Publicity Involves Far More Than Just Being on Camera
Marketing and PR, Sherrie Bakshi, social media
Today Publicity Involves Far More Than Just Being on Camera
14 June 2011

A few months ago, I was at a radio studio in downtown Washington D.C. with the owner of local winery and the executive director of The Reading Connection, a local literacy organization that I am involved with, to talk about the organization’s upcoming fundraiser. As we were waiting for the show to begin, I decided to update my Facebook status, update The Reading Connection’s status on its fan page and, of course, tweet about it. The host of the show was doing the same thing. Read more…

Victoria Livschitz: A Woman Who Has Cracked the Glass Ceiling
Entrepreneurship, Interviews, Launching a business
Victoria Livschitz: A Woman Who Has Cracked the Glass Ceiling
5 April 2011

The timing of my interview with Victoria Livschitz couldn’t have been more perfect. Just a few days before our scheduled interview, a national study revealed that women still make 80% less than men in the workplace. One of the factors discussed as part of this assessment was that women do not to go into high income fields like science and technology. Read more…

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