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Counter Customer Complaints of Your Salon or Spa on Yelp
Facebook/Social Media,Salons/Spas
forum.web.com
8 February 2013

The interesting thing about social media is that consumers are paying close attention to what other people are saying about brands, not the marketers. They believe other people, not paid professionals. Yelp lets people give their own reviews and ratings of restaurants, home services, hotels, churches, stores, and salons and spas. Read more…

Tool of the Week: Facebook Insights
Facebook/Social Media,Getting Advanced
forum.web.com
8 February 2013

If you’ve got a Facebook Page for your business (which is different from your personal profile), you’ll want to know how it’s performing, to make sure you’re getting the most out of it. That’s where Facebook Insights comes in handy. It gives you some basic analytics to see how your page is doing in terms of visits and interactions. Read more…

Find Influencers in Your City for Your Restaurant’s Twitter Account
Facebook/Social Media,Restaurants
forum.web.com
8 February 2013

When you’re trying to find people worth following on Twitter, you don’t want to just follow everyone when you’re first starting out. I mean, you can, and there’s nothing wrong with it. But if you’re trying to save some time or reach the most number of people in the shortest time, you need to reach the most influential people in your city. Read more…

The Benefit of Mastermind Groups
Online Marketing
The Benefit of Mastermind Groups
8 February 2013

Are you familiar with the term “mastermind group?” You may hear it called other things, but basically, it’s a group of people who are closely aligned to your business’ success and growth. These are people you meet with on a regular basis, so you can contribute to each others’ success. A mastermind group can be built around a certain industry or niche, like residential real estate, which includes a Realtor, a mortgage broker, an attorney, a handyman, and anyone else who might be related to that specific niche. Read more…

3 Search Tactics for Mobile Search
Mobile marketing,Mobile/Applications tips
3 Search Tactics for Mobile Search
8 February 2013

As mobile web traffic continues to grow, marketers need to realize that mobile search engine optimization is an entirely different animal than “desktop SEO. ” For one thing, Google counts at least 50 different signals on a mobile site than they do a desktop site. For another, when people search for your site on their phone, they want a simple, pared down experience. Read more…

Three Benefits of Networking
Online Marketing
Three Benefits of Networking
8 February 2013

We’ve talked about the importance of online social networking for the last several months, but we don’t want to ignore the importance of meeting people in person. This kind of networking is just as important to growing your business as online networking is. 1. Read more…

Book of the Week: The Zen of Social Media Marketing
Facebook/Social Media
forum.web.com
8 February 2013

If you’re new to social media marketing and you’re trying to promote your business, there are a number of books you can choose from to get you started. One book we’re partial to is Shama Kabani’s The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue. The book is written for the social media marketing newbie, giving readers some basic insights into the different tools you can use — blogging, Facebook, Twitter, LinkedIn, Google+, group coupon sites like Groupon, and video — and some of the best practices that will get you the traction you need for growing your own business. Read more…

How to Claim Your Google Places Spot
On Your Way,Online Marketing
How to Claim Your Google Places Spot
8 February 2013

Let’s say you own an ice cream parlor, along with three other parlors within a five mile radius. You can win a search any time someone looks for “ice cream shop” or “ice cream parlor” when they do a search while they’re in your city, or do a mobile search on their phone. The biggest trick that will help you win this mobile search is registering your business on Google Places. Read more…

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