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Google Shopping Tips: How to Optimize Your Product Listings
eCommerce
Google Shopping Tips: How to Optimize Your Product Listings
8 March 2011

One of my clients—a merchant from a flower store who manages her own Google Shopping data feed—recently asked me: “Why can’t I find my own products when I search on Google Shopping?” After doing a little detective work to uncover the answer for her, I realized that I had a few tips to share about optimizing product listings on comparison shopping engines (or CSEs) so that customers—and store owners—can find the products they’re looking for. To start, let’s do a simple search to find all of your product listings on Google Shopping. Just type “site:” and then your URL in the search box. Read more…

eCommerce Merchants: Optimizing Your Data Feed for Comparison Shopping Engines
eCommerce
eCommerce Merchants: Optimizing Your Data Feed for Comparison Shopping Engines
23 November 2010

Online shoppers are smarter and savvier than ever when it comes to finding the lowest prices for the goods they want. And many of those online shoppers will be visiting the comparison shopping engines (CSEs) this holiday season to do their holiday shopping. So as an eCommerce merchant, it’s crucial that you understand some of the data feed optimization tips that can enhance your site’s data quality on the CSEs. Read more…

Protecting Your Online Identity with Hard-to-Hack Passwords
Small Business Development
Protecting Your Online Identity with Hard-to-Hack Passwords
2 September 2010

A few days ago, I noticed a strange Facebook wall post from my sister, Robyn, about a cheap laptop deal. Because it’s quite unlike her to care enough about a cheap laptop to take the time to share the details with her friends, I just had to call her to find out more. While we were on the phone, she told me that she hadn’t written the out-of-the-ordinary post that was on her Facebook profile. Read more…

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