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Your Business Needs to Be on Facebook—Now
Uncategorized
Your Business Needs to Be on Facebook—Now
16 February 2010

It’s hard to believe, but Facebook started only six years ago (of course, from a dorm room at Harvard). Since then, the website has beat out tough competitors, like MySpace™, and now has more than 400 million users. It’s a case of spot-on timing, good design and listening to the community. Read more…

Aflac Doesn’t Know Quack About Marketing?
internet marketing
Aflac Doesn't Know Quack About Marketing?
13 January 2010

Are you still trying to figure out how to market your business in 2010? You’re not alone. Who doesn’t know that adorable duck from Aflac®? No doubt, millions of dollars in TV ads can surely build a memorable character (about $75 million per year), but it does not mean that it will do the most important thing: sell more stuff. As a result, Aflac has moved to another agency, the Zimmerman Agency (but still has a relationship with the Kaplan Thaler Group, which came up with the duck campaign back in 1999). Read more…

Google’s Play for Yelp: Further Proof That Local Online Marketing Is the Real Deal
internet marketing
Google's Play for Yelp: Further Proof That Local Online Marketing Is the Real Deal
23 December 2009

Even for a company the size of Google™, the attempted $550 million purchase of Yelp is serious. Yelp is a leading online directory and review site for small businesses. In fact, it looks like the transaction fell to pieces because Yelp wanted an even higher valuation—or is gunning for an IPO. Read more…

For Retailers, It’s the Year of Social Media
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For Retailers, It’s the Year of Social Media
11 December 2009

With consumer sales iffy—and competition fierce—retailers are trying to find any edge to stand out. And for the current holiday rush, the focus is on social media, especially Facebook and Twitter. If you take a look at a survey from BDO Seidman, the usage is off-the-charts, going from 4% of retailers in 2007 to more than half this year. Read more…

Is It Time for Your Business to Go Mobile?
eCommerce
Is It Time for Your Business to Go Mobile?
30 November 2009

Based on preliminary data, it appears that the holiday shopping season is off to a promising start. The numbers publicized don’t tell the whole story, though, because while there was an increase in the number of shoppers over the Thanksgiving weekend, the spending per customer actually fell. For the most part, it looks like frugality is still in full effect. Read more…

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