The Best Free Advice on How to Quickly Close a Sale -
Follow Us:
The Best Free Advice on How to Quickly Close a Sale
The best free advice on how to quickly close a sale.The best free advice on how to quickly close a sale.

HubSpot recently published a SlideShare presentation created by Doug Kessler that blew me away. Blew. Me. Away.

The premise was so simple: How do you make someone you have slowly nurtured through the sales funnel stop hemming and hawing and just buy already?

The answer, of course, is not what you think. Here’s what I learned, aka, the best free advice on how to quickly close a sale:

People are scared of change

People hesitate to buy because buying means change and people are scared of change (even if they have a high tolerance for risk). They are scared it won’t work, they’ll get fired, they’ll lose sales – you name it.

People need to be convinced there is no other way

You kind of have to scare even more them by convincing them “the world has changed in a real, undeniable, significant, and relevant way.” You have to help them realize there is no other choice but to change.

You need to provide evidence that change is real and undeniable…

Provide evidence in the form of data/statistics, third-party support (media, analystis, current customers), and a driver (what is causing the change?).

… and significant and relevant

Now you have to introduce the logic of the change. Show that change is inevitable and explain the consequence of not changing. Show them how the change will “rock their world” and show that the “impact is imminent.”

Do you know what you just did? You showed them that not doing anything is far riskier than taking action and buying. You just convinced them there is no other way.

Create content that does all of the above

Your content has to:

  1. be direct and assertive
  2. start with what potential customers already know about the situation
  3. build your argument in a straightforward, linear fashion
  4. be supported by data
  5. ask for the sale
  6. make right now seem like the best time to act (highlight the cost of delaying

This is simple, beautiful advice. Go use it, and come back and let me know how it worked by leaving a comment in the box below.

Want more assistance growing your business online? Join the Small Business Forum for free access to our library of ebooks, the latest industry news and support from other business owners, entrepreneurs and working professionals. Join a Group to ask questions, share your opinions and grow your network! Visit to learn about our full range of affordable website design and online marketing services.

Image courtesy of iStockPhoto

Monika Jansen

Monika Jansen

Monika Jansen is a freelance copywriter and editor who helps with companies of all shapes on sizes kick their content up to the next level. You can find her online at
Monika Jansen
Monika Jansen

Latest posts by Monika Jansen (see all)

Monika Jansen


Loading Facebook Comments ...
Join the Small Business Forum Community
The Small Business Forum is a place where small business owners can learn, ask questions, and share advice on how to succeed online
Skip to toolbar