Do you think Millennials and Baby Boomers are miles apart in their attitudes? Not when it comes to shopping, apparently. A study by Radius Global Market Research found that although there are some key differences between Millennials and Boomers when they go shopping, there are also some surprising similarities. The vast majority of both Millennials (90%) and Boomers (86%) regularly go online to research products before they buy.
When comparing the personal wellbeing and job satisfaction of people all over the world, entrepreneurs report being happier than non-entrepreneurs. According to the 2013 Global Entrepreneurship Monitor, the world’s entrepreneurs are more likely to agree with statements like “my life is close to ideal” or “If I could live my life again, I would not change anything. ” And when it came to female entrepreneurs, the report showed women having “a higher degree of subjective wellbeing” than male entrepreneurs in the U.S. and Europe.
Recruiting in science, technology, engineering and math-related jobs will continue to intensify. There will be growing competition for these workers, which could spell trouble for small businesses with lesser benefits than big corporations. Workforce shortages will get worse.
Yelp. com is an online business directory that helps customers connect with merchants in their area. Make your business more visible and appealing to potential customers by sharpening your Yelp.
We’ve launched Secrets of Success, a new weekly interview series here at Web. com’s Small Business Forum. I’ve asked some of the smartest, most innovative, most successful people I know to share their insights and success secrets.
Currently, only 13 percent of U.S. high school girls are planning on pursuing careers in science, technology, engineering, and math (STEM). Likewise, while in college, many young women leave STEM degree paths despite their good academic standing. Women in these disciplines often experience uncomfortable classroom experiences and unfriendly climates.
I have been working on an ebook for one of my clients, and though I am not a graphic designer, good design does interest me – a lot. So, I decided to do some research into what design tricks elevate an ebook from “nice” to “visually arresting. Believe it or not, I didn’t find anything in my search that answered the question.
Do you send your customers transactional emails such as emails to thank them for signing up for your site, confirm their order was placed, notify them when the product was shipped, or approve a product return or exchange? Smart small business owners know that more than just a transaction, such emails can also be a marketing opportunity. Customers like it when you provide them with information about their purchases such as confirming order details or alerting them to estimated delivery dates, and this puts them in a more receptive frame of mind to do even more business with you. So how can you use your transactional emails as marketing tools without annoying customers? Here are some tips.