If your computer’s running agonizingly slow, then it’s probably time to upgrade your technology, right? Not necessarily. If the computer is less than five years old, have an IT expert do a performance check and see if the issues you’re having are fixable. It’s important to always install the latest security patches and service packs so your software is performing effectively; the same goes for your smartphone and tablet computers.
Influence (or influencer) marketing is a trend that is starting to pick up steam, though, surprisingly, not much has been written about it yet – at least, not much that is useful and actionable. Influence marketing identifies people that have influence over potential buyers and focuses marketing efforts around these influencers. (Thank you Wikipedia for letting me paraphrase you.
With Tax Day on the horizon, small business expenses are on entrepreneurs’ minds. But according to the most recent SMB Benchmark Expense Survey from PEX Card, this isn’t the only time of year when small business owners fret about their expenses. Asked what is the number-one concern that keeps them up at night, small business owners cited “expenses eating into profits” as their biggest worry.
Some 90 percent of consumers say they are influenced by positive online reviews, according to Dimensional Research. Despite this figure, a new survey finds that many small business owners aren’t taking the power of online reviews seriously—and are missing out on online reviews’ ability to drive business. Here’s what you need to know.
When Lynnae Schneller, president and founder of Lynnae’s Gourmet Pickles, wanted to grow her business nationwide, she had the rare opportunity to learn from the best: the successful entrepreneurs on ABC’s Shark Tank. As one of the featured businesses during the premiere season of the show, Schneller learned enough to expand to gourmet food stores and grocery stores around the nation. Know your business inside and out and be confident answering questions under pressure.
Are you expecting to sell your business one day and retire on the proceeds? Or does retirement seem so far off that you haven’t even thought about it? Whichever situation you find yourself in, if you haven’t created an exit plan for how you will leave your business, you could be putting your financial future, your employees and your business’s health in jeopardy. A study by Securian Financial Group found that many small business owners are so busy running their businesses, they haven’t even started the exit planning process. This was true even among business owners who planned to leave their businesses fairly soon.
We’ve launched Secrets of Success, a new weekly interview series here at Web. com’s Small Business Forum. I’ve asked some of the smartest, most innovative, most successful people I know to share their insights and success secrets.
If you’re feeling frustrated because you feel like you need some businesswoman-to-businesswoman camaraderie, don’t give up. Women’s events and meetings are out there; you just need to know where to look. Start with your Chamber of Commerce and your local SCORE office (disclosure: SCORE is a client of my company).