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Secrets of Success: Steve Strauss
Entrepreneurship, Home Page Blog, Interviews
Secrets of Success: Steve Strauss
16 April 2014

We’ve launched Secrets of Success, a new weekly interview series here at Web. com’s Small Business Forum. I’ve asked some of the smartest, most innovative, most successful people I know to share their insights and success secrets.

    Small Biz Tip: How to Know When to Upgrade Technology
    Domains/Hosting, Home Page Blog, On Your Way
    Small Biz Tip: How to Know When to Upgrade Technology
    15 April 2014

    If your computer’s running agonizingly slow, then it’s probably time to upgrade your technology, right? Not necessarily. If the computer is less than five years old, have an IT expert do a performance check and see if the issues you’re having are fixable. It’s important to always install the latest security patches and service packs so your software is performing effectively; the same goes for your smartphone and tablet computers.

      How to Integrate Influence Marketing Into Your Overall Marketing Strategy
      Home Page Blog,Marketing/Branding
      How to Integrate Influence Marketing Into Your Overall Marketing Strategy
      15 April 2014

      Influence (or influencer) marketing is a trend that is starting to pick up steam, though, surprisingly, not much has been written about it yet – at least, not much that is useful and actionable. Influence marketing identifies people that have influence over potential buyers and focuses marketing efforts around these influencers. (Thank you Wikipedia for letting me paraphrase you.

        What Are Small Businesses’ Biggest Expenses, and How Do Yours Measure Up?
        Finance, Home Page Blog, Management
        What Are Small Businesses’ Biggest Expenses, and How Do Yours Measure Up?
        14 April 2014

        With Tax Day on the horizon, small business expenses are on entrepreneurs’ minds. But according to the most recent SMB Benchmark Expense Survey from PEX Card, this isn’t the only time of year when small business owners fret about their expenses. Asked what is the number-one concern that keeps them up at night, small business owners cited “expenses eating into profits” as their biggest worry.

          Are You Taking Online Reviews Seriously Enough?
          Home Page Blog, Online Marketing, Reviews
          Are You Taking Online Reviews Seriously Enough?
          11 April 2014

          Some 90 percent of consumers say they are influenced by positive online reviews, according to Dimensional Research. Despite this figure, a new survey finds that many small business owners aren’t taking the power of online reviews seriously—and are missing out on online reviews’ ability to drive business. Here’s what you need to know.

            Women in Business Tip: What I Learned on Shark Tank
            Getting Advanced, Home Page Blog, Leadership
            Women in Business Tip: What I Learned on Shark Tank
            10 April 2014

            When Lynnae Schneller, president and founder of Lynnae’s Gourmet Pickles, wanted to grow her business nationwide, she had the rare opportunity to learn from the best: the successful entrepreneurs on ABC’s Shark Tank. As one of the featured businesses during the premiere season of the show, Schneller learned enough to expand to gourmet food stores and grocery stores around the nation. Know your business inside and out and be confident answering questions under pressure.

              Do You Really Need an Exit Plan for Your Business?
              Finance, Getting Advanced, Home Page Blog
              Do You Really Need an Exit Plan for Your Business?
              10 April 2014

              Are you expecting to sell your business one day and retire on the proceeds? Or does retirement seem so far off that you haven’t even thought about it? Whichever situation you find yourself in, if you haven’t created an exit plan for how you will leave your business, you could be putting your financial future, your employees and your business’s health in jeopardy. A study by Securian Financial Group found that many small business owners are so busy running their businesses, they haven’t even started the exit planning process. This was true even among business owners who planned to leave their businesses fairly soon.

                Secrets of Success: Jodi Okun
                Entrepreneurship, Home Page Blog, Interviews
                Secrets of Success: Jodi Okun
                9 April 2014

                We’ve launched Secrets of Success, a new weekly interview series here at Web. com’s Small Business Forum. I’ve asked some of the smartest, most innovative, most successful people I know to share their insights and success secrets.

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