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Secrets of Success: Britt Michaelian
Entrepreneurship, Home Page Blog, Interviews
Secrets of Success: Britt Michaelian
23 April 2014

We’ve launched Secrets of Success, a new weekly interview series here at Web. com’s Small Business Forum. I’ve asked some of the smartest, most innovative, most successful people I know to share their insights and success secrets.

    Women in Business Tip: How to Handle Negative Social Media Buzz About Your Business
    Facebook/Social Media, Getting Advanced, Home Page Blog
    Women in Business Tip: How to Handle Negative Social Media Buzz About Your Business
    22 April 2014

    While the number of consumers using social media for customer comments and complaints is up, companies’ response times seem to be down. Perhaps that’s not surprising, since starting a social media strategy usually involves thinking about all the marketing opportunities you’ll have and not about the potential negative buzz to which you could be exposing your business. If you find yourself faced with the challenge of turning around a bad reputation on social media, start with the source of the problem—which is usually your business.

      How to Make the Most of Brand Engagement on Instagram
      Home Page Blog, Marketing/Branding, social media
      How to Make the Most of Brand Engagement on Instagram
      22 April 2014

      Way back in February, L2 Think Tank, a membership organization that brings together academia and industry to drive digital marketing innovation, released Intelligence Report: Instagram (created in partnership with Olapic). Despite its blah name, this report included some pretty eye-opening information about how powerful Instagram is when it comes to brand engagement. Turns out, it’s better than all the other social media biggies: Pinterest, Facebook, Twitter, and Google+.

        How Online Video Can Boost Your Business
        Getting Advanced, Home Page Blog, Online Marketing
        How Online Video Can Boost Your Business
        21 April 2014

        Online video is growing in popularity as a marketing tool. But many small business owners are leery of adding online video to their marketing mix. If you’re still on the fence about whether it’s worth your time and energy to develop online videos, a new survey from Animoto might convince you.

          What Sources Work Best for Generating Sales Leads for SMBs?
          Home Page Blog, On Your Way, Online Marketing
          What Sources Work Best for Generating Sales Leads for SMBs?
          18 April 2014

          Are you interested in generating sales leads for your small business? Then you need to make it as easy as possible for customers to call you, a study by BIA/Kelsey reports. The most recent BIA/Kelsey Local Commerce Monitor found that phone calls are the best source of leads for small and midsize businesses (SMBs). Slightly more than two-thirds of survey respondents say phone calls, including click-to-call online ads, are a “good” or “excellent” source of leads (28 percent say excellent; 38.4 percent say good).

            Small Biz Tip: Fighting Fear of Failure
            Home Page Blog, Just Getting Started, Leadership
            Small Biz Tip: Fighting Fear of Failure
            17 April 2014

            “I have not failed. I’ve just found 10,000 ways that won’t work,” Thomas Edison once said.   Most entrepreneurs are saddled (or blessed, depending on your point of view) with an affinity for risk-taking.

              How to Find and Connect With Online Influencers Who Can Help Your Marketing
              Getting Advanced, Home Page Blog, internet marketing
              How to Find and Connect With Online Influencers Who Can Help Your Marketing
              17 April 2014

              Who are online influencers and how can they help your business? Influencers can range from celebrities or well-known bloggers in your industry to customers who like and share your posts and tweets on social media. Being able to identify and connect with online influencers can help you market your business virally, but while this strategy is effective, it also has many challenges. Augure polled marketers worldwide to get some insights into the world of influencer marketing.

                Secrets of Success: Steve Strauss
                Entrepreneurship, Home Page Blog, Interviews
                Secrets of Success: Steve Strauss
                16 April 2014

                We’ve launched Secrets of Success, a new weekly interview series here at Web. com’s Small Business Forum. I’ve asked some of the smartest, most innovative, most successful people I know to share their insights and success secrets.

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