We’ve launched Secrets of Success, a new weekly interview series here at Web. com’s Small Business Forum. I’ve asked some of the smartest, most innovative, most successful people I know to share their insights and success secrets.
Fashion designer Tory Burch started her boutique business in 2004 in the Nolita shopping neighborhood of Manhattan on Elizabeth Street. Fast forward 10 years later and Tory Burch has launched another venture called Elizabeth Street Capital to help early-stage women business owners (those who have been in business about two years) get access to low-cost capital, mentoring support and networking opportunities to grow their businesses. Launched with an investment of $10 million from Bank of America, the program will initially support women entrepreneurs in Boston, Charlotte, Las Vegas, New York, Philadelphia and San Francisco, but will expand to additional markets over the next two years.
Whether you are putting together your first webinar or eager to improve your webinars, there are a few elements that all successful webinars have in common. Let’s define what a successful webinar is first. It’s one that attracts a large, engaged audience of people who are preferably qualified leads.
Small business owners can learn a lesson from successful bands when it comes to marketing online: If you want your fans to support you, you’ve got to reward their loyalty. What can you learn from successful musicians and how can you apply it to your business? Here are some ideas for creating content exclusively for your best customers. Determine what it takes to be a best customer.
Smart marketers know if you want to get any traction on the web, you start by creating great content. Your audience is looking for accurate information from credible sources on topics that interest them. It’s not always easy fleshing out ideas to create articles that are thoughtful, engaging and original.
Do you think Millennials and Baby Boomers are miles apart in their attitudes? Not when it comes to shopping, apparently. A study by Radius Global Market Research found that although there are some key differences between Millennials and Boomers when they go shopping, there are also some surprising similarities. The vast majority of both Millennials (90%) and Boomers (86%) regularly go online to research products before they buy.
When comparing the personal wellbeing and job satisfaction of people all over the world, entrepreneurs report being happier than non-entrepreneurs. According to the 2013 Global Entrepreneurship Monitor, the world’s entrepreneurs are more likely to agree with statements like “my life is close to ideal” or “If I could live my life again, I would not change anything. ” And when it came to female entrepreneurs, the report showed women having “a higher degree of subjective wellbeing” than male entrepreneurs in the U.S. and Europe.
Recruiting in science, technology, engineering and math-related jobs will continue to intensify. There will be growing competition for these workers, which could spell trouble for small businesses with lesser benefits than big corporations. Workforce shortages will get worse.