The scariest part of being a small business owner is when it’s time to pitch your idea to business investors. You feel like they are just waiting for you to make a mistake or point out flaws in your business plan you hadn’t thought of. The truth is, 2013 was another big year for venture investments at the seed stage.
Starting an online advertising campaign can be a big boost for your small business. But if you want to get the best results from your online ads, you’ll need to use the right keywords in them. How can you find the perfect keywords to attract the customers you want and make your ads stand out from all the other stuff cluttering the typical Web page? Here are some tips to help.
We’ve launched Secrets of Success, a new weekly interview series here at Web. com’s Small Business Forum. I’ve asked some of the smartest, most innovative, most successful people I know to share their insights and success secrets.
While the number of consumers using social media for customer comments and complaints is up, companies’ response times seem to be down. Perhaps that’s not surprising, since starting a social media strategy usually involves thinking about all the marketing opportunities you’ll have and not about the potential negative buzz to which you could be exposing your business. If you find yourself faced with the challenge of turning around a bad reputation on social media, start with the source of the problem—which is usually your business.
Way back in February, L2 Think Tank, a membership organization that brings together academia and industry to drive digital marketing innovation, released Intelligence Report: Instagram (created in partnership with Olapic). Despite its blah name, this report included some pretty eye-opening information about how powerful Instagram is when it comes to brand engagement. Turns out, it’s better than all the other social media biggies: Pinterest, Facebook, Twitter, and Google+.
Online video is growing in popularity as a marketing tool. But many small business owners are leery of adding online video to their marketing mix. If you’re still on the fence about whether it’s worth your time and energy to develop online videos, a new survey from Animoto might convince you.
Are you interested in generating sales leads for your small business? Then you need to make it as easy as possible for customers to call you, a study by BIA/Kelsey reports. The most recent BIA/Kelsey Local Commerce Monitor found that phone calls are the best source of leads for small and midsize businesses (SMBs). Slightly more than two-thirds of survey respondents say phone calls, including click-to-call online ads, are a “good” or “excellent” source of leads (28 percent say excellent; 38.4 percent say good).
“I have not failed. I’ve just found 10,000 ways that won’t work,” Thomas Edison once said. Most entrepreneurs are saddled (or blessed, depending on your point of view) with an affinity for risk-taking.