We’ve launched Secrets of Success, a new weekly interview series here at Web. com’s Small Business Forum. I’ve asked some of the smartest, most innovative, most successful people I know to share their insights and success secrets.
Currently, only 13 percent of U.S. high school girls are planning on pursuing careers in science, technology, engineering, and math (STEM). Likewise, while in college, many young women leave STEM degree paths despite their good academic standing. Women in these disciplines often experience uncomfortable classroom experiences and unfriendly climates.
I have been working on an ebook for one of my clients, and though I am not a graphic designer, good design does interest me – a lot. So, I decided to do some research into what design tricks elevate an ebook from “nice” to “visually arresting. Believe it or not, I didn’t find anything in my search that answered the question.
Do you send your customers transactional emails such as emails to thank them for signing up for your site, confirm their order was placed, notify them when the product was shipped, or approve a product return or exchange? Smart small business owners know that more than just a transaction, such emails can also be a marketing opportunity. Customers like it when you provide them with information about their purchases such as confirming order details or alerting them to estimated delivery dates, and this puts them in a more receptive frame of mind to do even more business with you. So how can you use your transactional emails as marketing tools without annoying customers? Here are some tips.
Are you looking for ways to increase sales at your ecommerce site? Good old email marketing could be your best bet. According to the Direct Marketing Association, email marketing drives three times as many online sales as social media advertising. Create urgency.
Nearly half of the world lives on less than $2 a day and the poorest 40 percent of the world’s population has only 5 percent of the global income. Fair trade goods can help change that statistic. Fair trade is a social movement that helps people in developing nations escape poverty by guaranteeing better working conditions and fair prices for their goods.
Allen has been a friend of the Women Grow Business community for several years, contributing as both a guest expert, and even as a guest host of the Women Grow Business chat back in its Twitter days. We’re delighted to present the following interview with Allen Mireles, where we asked her about her triumphs and struggles with being a small business owner, how she uses digital marketing to overcome challenges, as well as her favorite tools. Allen Mireles Marketing is an integrated marketing and social media consultancy based outside of Toledo, Ohio.
How do small business owners’ marketing priorities compare to those of midsized and larger companies? A study by j2 Global, reported in eMarketer, reveals that small business owners are struggling to keep up with bigger companies when it comes to new marketing technologies. The top overall marketing priority for small businesses this year is a general increase in online presence. That includes setting up a business website or adding ecommerce capabilities to a site.