I’ve been reading a lot about visual storytelling lately, which is definitely one of the hottest new trends in content marketing. Ekaterina Walter, one of my favorite bloggers/marketing minds, has even published a book about it: The Power of Visual Storytelling. As a small business owner, you really need to embrace this new concept if you want your brand’s content to stand out from the overwhelming deluge of stuff that’s being produced every day.
Not all social media fans of your business are created equal. How can you reach different types of fans on different social networks? According to data reported by MarketingProfs, there are seven different types of social media fans. Here’s a closer look at the fans your business may have and how best to reach them.
The recession is long gone—shouldn’t consumers be spending freely by now? Not so fast. In a recent Gallup poll, Americans at all income levels expressed anxiety about how much money they have to spend. And while lower-income Americans were more likely to feel financial anxiety, even affluent Americans had their own money worries, the survey found.
Where will you open your new business? Whether you’re just starting out or expanding into a new location, information on the business climate and demographics of a new market is pretty easy to research. But knowing whether the location is friendly to women business owners is another matter. NerdWallet has released their data on the best cities for women entrepreneurs by examining: 1.
Do you use content marketing to attract new customers, generate leads and promote your business? Do you ever wonder how your content marketing efforts compare to your competiton’s? A recent study by LookBookHQ and Oracle Eloqua examined what types of content marketers are creating, how much and how often they’re sharing their content and what is the most popular type of content. First, most marketers could be doing a lot more when it comes to producing content. Fewer than half of content marketers (42 percent) create one or more pieces of content per week (blog posts did not count in this total).
We’ve launched Secrets of Success, a new weekly interview series here at Web. com’s Small Business Forum. I’ve asked some of the smartest, most innovative, most successful people I know to share their insights and success secrets.
You might be a small business, but you have big plans just like all companies, and part of your plans should be to sell your products and services to big retailers. Some big retailers make the process fairly straight forward; for instance, Walmart and Sam’s Club supply an online submission form. Target requests you call their vendor hotline.
I was talking to a startup founder a couple of weeks before his inaugural trip to SXSW last month, and he asked me what to expect. Well, in a nutshell: A nonstop, chaotic party. If you’ve never been to SXSW, let me reassure that you that everything you heard is true.