What’s on the menu for restaurants this year? Fast Casual pulled together the hottest restaurant trends as predicted by trend-watchers. Fast casual is growing. According to Mintel, fast casual will still continue to dominate as consumers seek better-quality food and a nicer experience than fast food, but at a low price point.
What does it take to attract and retain good employees? Apparently, that depends on what kind of employee you’re talking about. While both men and women value the same characteristics in their jobs, a recent study by the Pew Research Center reports, different generations vary widely in what they care about most at work. Overall, the study found, money doesn’t matter nearly as much as enjoyment.
If you can’t tell a fad from a trend, you probably tend to shy away from new ideas when you really should be pushing the envelope to keep your business on the cutting edge. You don’t need to change your business every time you hear about a new trend; however, you do need to know when you should and should not react. First, know that trends and fads are not the same thing.
Remember “showrooming”—the trend that had brick-and-mortar retailers quaking in their boots? Showrooming occurs when customers visit a store to look at merchandise, then use their smartphones to search for a better price on the same item elsewhere (usually online) and leave without buying anything. We heard a lot about showrooming in the months leading up to the 2013 holiday retail season, but not so much since then. That’s because while showrooming isn’t dead, apparently it’s much less of a threat than real-world retailers thought.
Whether you are an individual medical practitioner with one office or a large healthcare organization with numerous locations and departments, local search optimization is one of the most critical steps you can take to ensure the health of your business. Last month, I wrote about the benefits of taking a practical “stepped” approach to online marketing in healthcare, and relying upon proven best practices to establish a solid online foundation, before seeking to adopt riskier, more advanced online marketing techniques. I noted how the first, most critical element for building a strong online presence was developing a website that was well optimized foundationally for search visibility, for both search engines and your prospective patients.
We’ve launched Secrets of Success, a new weekly interview series here at Web. com’s Small Business Forum. I’ve asked some of the smartest, most innovative, most successful people I know to share their insights and success secrets.
Between 1997 and 2013, the number of new businesses increased by 41 percent, but the number of women-owned firms increased by 59 percent. That’s a rate one and a half times the national average. Who were these female small business founders? They’re not uneducated, that’s for sure.
I have participated in a couple of Twitter chats for one of my clients, a large company in Chicago, over the last few months, and I don’t think I can emphasize enough how much fun it is or how much I have learned. Hosting a Twitter chat can be a great way to share your expertise and broaden your reach. As a bonus, you can use the transcript as a jumping off point for blog posts that are part inspirational and part educational.