Six years after the Great Recession, have economic hard times permanently altered consumers’ behavior? While conventional wisdom has it that customers today have been conditioned to seek out deals, Experian Marketing Services’ recent report Deal Seekers tells a different story. According to the survey, nearly half of consumers are either indifferent to deals or actively reject them because they care more about convenience. That means if offering discounts and deals has become your standard operating procedure, you could be leaving money on the table.
Google can be a major source of traffic for a small business’s website. In fact, ranking highly in Google for the right search terms, can make or break a business. Let’s say you run a sushi restaurant called Tokyo Royal in a hip little community in Atlanta.
Is your small business keeping pace with your peers in how you’re using mobile technology to grow? Although small business owners are feeling increasingly optimistic about their businesses’ prospects, the latest Capital One’s Spark Business Barometer reports, more small business owners are feeling pessimistic about the overall state of the economy. To succeed in what they perceive as an increasingly challenging economy, they’re turning to mobile technology to increase sales and work more efficiently. Some 40 percent of small businesses nationwide report their sales increased in the past six months—an increase of 8 percent since the prior survey.
Everyone can use a little inspiration and when you need an entrepreneurial pick-me-up, Ali Brown will be there. An award-winning entrepreneur and mentor, Brown has launched a new weekly digital radio show focused on the stories and advice of top women entrepreneurs such as Jessica Herrin, founder and CEO of jewelry company Stella & Dot, and Alexa von Tobel, founder and CEO of LearnVest. The show is called Glambition and is available as a podcast on iTunes.
Millennial consumers are underemployed, living at home with their parents and struggling to pay off crippling student loans, so they have no disposable income to speak of—right? Wrong, according to a study conducted by AOL and reported by eMarketer. While Millennials may not have the spending power of, say, upscale Baby Boomers, they also make way more impulse purchases than the average consumer. Their near-constant use of technology plays a big role in influencing Millennial shoppers to buy spontaneously, the study found.
We’ve launched Secrets of Success, a new weekly interview series here at Web. com’s Small Business Forum. I’ve asked some of the smartest, most innovative, most successful people I know to share their insights and success secrets.
Sometimes, entrepreneurship can be a lonely job. Don’t surround yourself with “yes men. ” Many leaders like to hire a staff that agrees with everything they say and do, which creates a stale and unimaginative atmosphere.
Sacha launched Grassfed Media in 2009, focusing on content strategy, social media, and marketing for socially responsible and green companies. She did so well that one of her clients hired her as their Director of Digital Media. Last year, Sacha had the itch to be her own boss again, so she relaunched Grassfed in June 2013.