Your fellow women entrepreneurs need you—to tell your story, that is. TheStoryExchange. org is an ongoing research project in which Babson College is looking to collect 1,000 stories from women small business owners all over the world.
Are you ignoring Generation X in favor of today’s trendy Millennials? While Generation X may have faded into the background in terms of media coverage since the days when they were “hip” and “edgy” extreme-sports fans, this demographic, which encompasses some 65 million Americans, is actually larger than either the Baby Boomers or Millennials. Born roughly between 1965 and 1980, Generation X is an important target market for just about any business because they are either in or reaching their peak earning and spending years. The younger edge of Gen X is marrying, having kids and buying homes; the older edge is enjoying greater purchasing power and looking forward to an empty nest as their children head for college.
President Obama has finally nominated a replacement head of the Small Business Administration (SBA): Maria Contreras-Sweet, a businesswoman with a strong background in small business financing and government service. One issue Contreras-Sweet will be required to address is the alarming trend regarding the state of franchise loans. According to a report by the Government Accountability Office, over a dozen years, more than 40 percent of buyers who purchased a single-unit franchise defaulted on the loans that the SBA guaranteed.
As a copywriter in the digital age, I tend to write and edit more blog posts and website content than anything else. However, I do write my fair share of direct mail and print ads, as well as email blasts and e-newsletters. Because we all receive so many of the latter, it is incredibly important to make sure your emails and e-newsletters stand out in an inbox – that’s where a really fabulous subject line comes in.
If you don’t know your market, you have no hopes of serving them. If you aren’t serving them, sales will be low. If sales are low you’re out of business.
How can you get more customers to purchase from your website? Maybe by offering them fewer images to peruse. New research from Wharton shows that, when it comes to making the sale online, less is more. A study by marketing professors Barbara E. Kahn and Claudia Townsend conducted a series of experiments and found that people prefer to look at images than read product descriptions when shopping online.
Five percent of that is specifically set aside for women-owned businesses – a goal that has yet to be met. If you’re interested in taking advantage of this and you own a small business, help is on the way. In 2011, the Small Business Administration’s Women-Owned Small Business (WOSB) Federal Contract Program went into effect to help give women business owners more opportunities to secure government contracts.
Are you going crazy trying to figure out which social networks your business needs to be on—or trying to maintain a presence on all of them? Using social media to market your business is a smart move, since nearly three-fourths (73 percent) of all online adults use at least one social networking site, reports the Pew Research Center’s Internet & American Life Project. However, if you’re going nuts trying to tweet, pin, Instagram, StumbleUpon, Reddit, Tumblr, Vine, link in and more, you can probably slow down. According to Pew data, there are five social networking sites that matter most.