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Small Business Marketing Tips In ‘Never Eat Alone’
8 February 2013
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We’ve talked about networking and mentoring this week, so it’s only fitting that our book of the week is every networker’s bible, Never Eat Alone by Keith Ferrazzi. We even discussed this book briefly in our Four Best Small Business Marketing Books post earlier this week.

The book, which was published in 2005, is considered by many to be one of the best books on networking and establishing relationships that can be very valuable to helping one grow professionally.

The three best networking lessons anyone can learn and apply from the book are:

1. Figure out who can help you professionally, both by name and job type. That is, do you want to meet an editor at a publishing house, or a professional speaker? Do you know of a particular person you would like to meet? Next, figure out a way you can meet them face to face. Do you know someone who can introduce you? Or are you bold enough to just reach out yourself?

2. Spend more time listening, rather than telling them all about yourself. People who listen more than talk are often thought of as being good conversationalists. (Go figure.)

3. Stay in touch with more ways to help. This is the key to successful networking: get help by helping others first. If you can connect people with resources, opportunities, and even other people who can help them achieve their goals, you’ll reap the benefits later.

While this is a good book to read, it’s even better to listen to, so check out the audiobook version, and listen to it in the car or on your MP3 player or iPhone.


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