Boost Your Holiday Sales by Offering Coupons and Discounts -
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Boost Your Holiday Sales by Offering Coupons and Discounts
1 October 2010

Boost Holiday Sales with PromotionsWith the holiday season fast approaching, small business owners are ramping up their efforts to increase revenue during the last quarter of 2010. And because holiday shoppers love to save money, one of the easiest ways to bring in new customers is by offering a coupon or discount. Whether you operate an online store, a physical establishment, or both, promoting with coupons and other discounts can help you build customer loyalty and increase sales.

So what types of promotions should you consider? Let’s take a look at some of the tried-and-true ones:

  • Free Shipping
    Customers love to get free shipping when they’re shopping online. To help you offset any concerns about absorbing the shipping costs, you can set a minimum order amount for your promotion. That way, you help to ensure that the purchase is profitable for your business—and it might encourage your customers to buy a few extra items to qualify for the savings.
  • Special Gift with Purchase
    The holiday season is a great time to offer special gifts with purchases from your store. When you’re selecting the items to offer as special gifts, keep in mind that they’re often indulgences (i.e., incentives) that the buyers will keep for themselves.
  • Percentage Discounts
    Percentage discounts are one of the most popular forms of promotion. By offering a flat 10%, 20%, or more off one item or a total purchase, you’re appealing to shoppers who are looking to save on the specific items on their list.
  • Coupon Websites
    Coupon websites offer a great way to put your coupons in front of a large group of consumers who are searching for discounts. Services like and offer free submission into their databases with just a few clicks. also offers the ability to post printable coupons for local shoppers.

What promotions are you using this holiday season? Have any success stories you’d like to share? Please leave us a comment.

The original version of this article appeared in The Buzz newsletter from

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  1. I have been putting a coupon on my site from day one! It’s for 15% off in-store purchases, and it WORKS! As they check out, I say, “Here’s our website. Next time you come in, go to our site and print off a coupon to save 15% off your next purchase!”


  2. Alicia: Thanks for sharing your story . . . and for reinforcing the value of offering discounts. We wish you continued success at Flashbacks For You!

  3. We too are pushing for an increase in revenue for the holiday season.

  4. Thanks for the comment, Dan. Wishing you a profitable holiday season at

  5. I run a website store only and would love to be able to use a coupon. Unfortunately, there is no easy way to do that through my website. Does anyone have any suggestions?

  6. Thanks for your comment, Tom. Your website package does include a Web Coupon Manager. To learn more about using this feature on your website, please contact our Tech Support Team at 1-800-932-4678 or

  7. On my website, I offer 10-15% off during the year. During the holidays, we offer 15-20% and additional free services with a premium package purchase, including gift card promos. In my field, I do not have much competition, but it’s our way of giving back and blessing others for their support throughout the year, and it also shows our new clients we are not “too proud.”

  8. Thanks for sharing your approach, Michael. We wish you continued success at, and we’re inspired by your goodwill.

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