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6 Top B2B Word-of-Mouth Marketing Tips
Business, Home Page Blog, Marketing/Branding
6 Top B2B Word-of-Mouth Marketing Tips
1 July 2013

Achieving strong word-of-mouth is the marketing holy grail that all companies, whether they’re B2B or not, should strive for. “But I’m B2B,” you think. So? You sell to people, just like a B2C company. Read more…

    Web.com Small Business Tip of the Day: Looks Count in Mobile Viewing
    Business, eCommerce, Entrepreneurship

    Good thing you have your mobile Web site up and running. According to a recent Kentico digital survey, 85 percent of smartphone users use their mobile phones to get information about companies and prices before making a purchase. But did you also know that 75 percent of mobile shoppers say the look and feel of a company’s mobile site weighs into their decisions about whether or not to buy from that company? In addition, 44 percent of shoppers said they would never return to a mobile website if they weren’t satisfied with their first impressions. Read more…

      The 4 Factors in Great Customer Service
      Business, Customer Service, eCommerce
      The 4 Factors in Great Customer Service
      10 June 2013

      How good is your small business’s customer service? Don’t answer right away—take some time to think about it. What you think is stellar service may not be living up to your customers’ expectations. Or what started out as great service when your business began may have fallen off a bit as you’ve grown (and gotten busier). Read more…

        Study Shows Spending on Business Travel Pays Off
        Business, Customer Service, Home Page Blog
        Study Shows Spending on Business Travel Pays Off
        4 June 2013

        Does business travel pay off? For a small business watching every dollar, you might expect the answer to be “No. ” But a recent research report, The Role of Business Travel in the U.S. Economic Recovery, found that business travel helps drive business sales and growth even in tough economic times. Specifically, the study found, every $1 invested in business travel led to an additional $9.50 in revenue and $2.50 in revenue and $2.90 in profit on average. Read more…

          Web.com Small Business Tip of the Day: I (Won’t) Drink to That
          Business, current events, Getting Advanced

          Restaurant owners are worried a proposal to lower the legal blood-alcohol content could hurt restaurant sales without helping to save more lives. Reacting to the National Transportation Safety Board’s proposal to lower the legal limit to 0. 05 percent from 0.08 percent, restaurant groups such as the National Restaurant Association have expressed concern the move would hurt the industry, which makes much of its profits off of alcohol, and punish responsible adults who enjoy a drink with their meal. Read more…

            Can Work at Home Parents Retire?
            Business, Finance, Women In Business
            Can Work at Home Parents Retire?
            28 May 2013

            Being an entrepreneur often puts us in situations where we have to set up safety nets for ourselves that our corporate colleagues take for granted. Retirement is one of those areas, though in fairness, a surprisingly high number of business people neglect to prepare for the time when they’ll no longer be working, be they executives or small business owners. David Lerner Associates has released a guide that outlines the steps for stay-at-home mothers to establish a retirement plan that can easily be applied to work from home moms and dads alike. Read more…

              Web.com Small Business Tip of the Day: Hiring in the U.S.
              Business, current events, Entrepreneurship
              forum.web.com
              17 May 2013

              The U.S. Customs and Immigration Services (USCIS) has revised the work eligibility form I-9 required when businesses hire new employees and made it available to employers as of May 7, 2013. To make sure you’re using the correct form, look for a 3/31/2016 expiration date. You do not need to fill out an I9 for any temporary workers, independent contractors or those employees living outside of the U.S. In addition to form I-9, you can also register for the E-Verify system. Read more…

                Secrets to Conducting a Successful Job Interview
                Business, Entrepreneurship, Home Page Blog
                Secrets to Conducting a Successful Job Interview
                17 May 2013

                If you’re like most small business owners, you hate interviewing potential employees almost as much as employees dread interviewing! Most entrepreneurs get stressed out about interviewing because they’re so busy they feel like they don’t have time for it, they’re shy and get nervous about talking to new people, or they just aren’t sure what to ask to do a good interview. Unfortunately, the way you conduct an interview can make the difference between hiring the perfect employee and hiring someone who leads to nothing but regrets. Be prepared. Read more…

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