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Cross-Device Tracking: How Leveraging It Will Increase Sales Leads
current events
Cross-Device Tracking: How Leveraging It Will Increase Sales Leads
1 April 2014

When widespread consumer Internet usage exploded in the late 90s, it quickly became clear to marketing professionals that this mode of communication would prove to be extremely lucrative. Since then, online marketing has become a key component of every effective marketing campaign. But over the last decade, mobile usage has skyrocketed, and the way consumers access and use the Internet has continually evolved. Read more…

    Physician Reviews: Managing Your Online Reputation
    Business, current events, Dentists
    Physician Reviews: Managing Your Online Reputation
    31 March 2014

    Perhaps one of the most disquieting issues for doctors and other healthcare professionals today is the growing numbers of patients using online rating and review websites. I’m referring to services like Yelp. com, Angie’s List, Healthgrades. Read more…

      5 Tips for Marketing with Yelp
      current events
      5 Tips for Marketing with Yelp
      5 March 2014

      Yelp. com is an online business directory that helps customers connect with merchants in their area. Make your business more visible and appealing to potential customers by sharpening your Yelp. Read more…

        Web.com Interview with Don Broekelmann of Influence & Co.
        Business, current events, internet marketing
        Web.com Interview with Don Broekelmann of Influence & Co.
        24 February 2014

        Chances are, you’ve heard the phrase, “Content is King”. That’s no surprise, as great content is at the core of nearly all marketing efforts in the digital age. An effective content marketing strategy can help businesses in numerous ways fromincreasing brand awareness to fueling lead generation to improving position in search engine results. Read more…

          3 Google Tools You Can Use In Your Basic Marketing Research
          current events
          3 Google Tools You Can Use In Your Basic Marketing Research
          14 February 2014

          Previously, we talked about why it’s a good idea to do marketing research. For the small business, especially the solo entrepreneur, it can be cost-prohibitive to conduct even basic research – if you don’t know where to look. Google has a few inexpensive or free tools that small business owners can use to gain insight into what potential customers are thinking and what their pains are. Read more…

            Women in Business Tip: The State of SBA Franchise Loans and What It Means to Your Business
            current events, Finance, Home Page Blog
            Women in Business Tip: The State of SBA Franchise Loans and What It Means to Your Business
            11 February 2014

            President Obama has finally nominated a replacement head of the Small Business Administration (SBA): Maria Contreras-Sweet, a businesswoman with a strong background in small business financing and government service. One issue Contreras-Sweet will be required to address is the alarming trend regarding the state of franchise loans.   According to a report by the Government Accountability Office, over a dozen years, more than 40 percent of buyers who purchased a single-unit franchise defaulted on the loans that the SBA guaranteed. Read more…

              Top Consumer Trends for 2014
              current events, Home Page Blog, Marketing/Branding
              Top Consumer Trends for 2014
              3 February 2014

              What are the top trends that will shape the way Americans shop for the coming year? Ford’s 2014 Trends report looks into a crystal ball and here are seven of the top trends the automaker foresees—plus my take on how they might affect your business. 1. The Quiet Riot of Innovation: Ubiquitous and nonstop innovation makes it hard for us to absorb the pace of change. Read more…

                Women in Business Tip: Get Help Getting Certified as a Woman-Owned Business
                current events
                Women in Business Tip: Get Help Getting Certified as a Woman-Owned Business
                12 December 2013

                To get your share of the government and corporate contracting and subcontracting opportunities set aside for women-owned businesses, you need more than your word that you are a woman-owned business. Your business must be certified by an approved Third Party Certifier. There are four organizations you can go through: the El Paso Hispanic Chamber of Commerce, National Women Business Owners Corporation, US Women’s Chamber of Commerce and the Women’s Business Enterprise National Council (WBENC). Read more…

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