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“The Sound of Music” and 7 Sins of SEO [Redux]
Deborah Ager, SEO, Women In Business
9 August 2011

[Ed: With minor changes, we republish one of our earlier posts though it's more than two years old (gasp!). Still good, still relevant. In The Sound of Music, the governess sings: “Let’s start at the very beginning/a very good place to start. Read more…

    How to Create a Failed SEO Campaign
    Deborah Ager, Marketing and PR, SEO
    How to Create a Failed SEO Campaign
    17 May 2011

    One of the challenges organizations have when creating or redesigning a website is content selection. Over the past five-to-ten years, “content strategy” and “content marketing” have evolved as a way to handle the growing content needs of companies and organizations. Large organizations tend to develop into silos with someone working on search engine optimization (SEO) in one end of the building and someone else working in social media or paid search in the other end of the building. Read more…

      5 Steps to Cold Calling Your Way to More Business
      Deborah Ager, Sales Strategy, Women In Business
      5 Steps to Cold Calling Your Way to More Business
      9 March 2011

      As someone who cold called her way to a job during the spaghetti days of graduate school, I can say that this technique can work if you do it right. Recently, I read a 51-page e-book by Martha Retallick, a Tucson, Arizona-based freelance photographer and graphic designer. As her business started to slide along with the economy, she tried a number of tactics—including advertising, direct mail, mentoring, networking, and publicity—to get new clients. Read more…

        5 Ways to Fail in Social Media
        Deborah Ager, Marketing and PR, social media
        5 Ways to Fail in Social Media
        1 February 2011

        Will companies this year know how to use social media—and why? This list fills you in on some of the ways companies fail at social media, so you can learn from the mistakes of others. 1. Hire an Intern as Your Social Media Manager. Read more…

          Link Building Tips 101
          Deborah Ager, Marketing and PR, SEO
          Link Building Tips 101
          9 November 2010

          If you take time to plan your link building strategy, you will probably be a step ahead of your competition. Link building can be a time-consuming effort that can take time to show results. However, carefully building your links can attract your target customer to your site. Read more…

            Getting Started With SEO
            Deborah Ager, Events, SEO
            Getting Started With SEO
            4 November 2010

            Last month we held our monthly #wgbiz Twitterchat, this time with Deborah Ager as our guest. Regular readers will recognize Deborah’s excellent writings on SEO, and that’s what we focused on during the chat. I won’t do a blow-by-blow, because there’s no way I can reproduce how informative it was. Read more…

              Traffic Generation: It’s Not All About SEO
              Deborah Ager, SEO, social media
              Traffic Generation: It's Not All About SEO
              2 August 2010

              These days, optimizing a website for search engines involves adjusting your website’s content to get the most out of your links from social media, offline marketing efforts, public relations, or other promotional techniques. I encouraged them to think about people over robots. and to buy the products. Read more…

                How To: Get New Clients
                Deborah Ager, Marketing and PR, Networking
                How To: Get New Clients
                3 June 2010

                Small business owners often discuss finding new clients and the process of networking. “How do you get new clients?” I’m asked again and again. Over the years, I’ve discovered enjoyable ways to expand my business. Read more…

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