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The Art and Science of SEO: From Local to Global
Deborah Ager, SEO, Women In Business
The Art and Science of SEO: From Local to Global
29 April 2010

From local to global. In part one of this series, I explained the basics of using local search engine optimization (SEO) techniques for your business. Local SEO works well for businesses — such as dentists, hair salons, car repair shops, and restaurants – that serve a specific geographic area. Read more…

    The Art and Science of Local Search Engine Optimization
    Deborah Ager, SEO, Women In Business
    The Art and Science of Local Search Engine Optimization
    13 April 2010

    Do you want to be the business that pops up in search queries near your business base? If you own a business that depends upon local customers – such as a hair salon, dental practice, accounting office, law office – then this post will outline the first steps you need to take to show up in local search. As written in a previous article on SEO, take the time to find search queries related to your business. I’ve heard individuals boast that they show up number one for “Maryland XYZ. Read more…

      How To: Integrate Your Internet Marketing Tools for Powerful Results
      Deborah Ager, Marketing and PR, social media
      How To: Integrate Your Internet Marketing Tools for Powerful Results
      31 March 2010

      Too often, I’ve seen clients who have an email newsletter and use no social networking tools, or perhaps they blog and don’t integrate search engine optimization strategies. When this happens, the business misses out on potentially profitable traffic, new clients, and an increased number of qualified leads. Although it’s possible to succeed by using one Internet marketing channel, it’s smart to branch out and integrate channels with one another. Read more…

        Is SEO Dead? The Jury’s Still Out
        Deborah Ager, SEO, Women In Business
        Is SEO Dead? The Jury's Still Out
        2 February 2010

        Being a search marketer, I recently turned to Google to find out if others had written on the topic of SEO being dead and was amused to see I’d been scooped by Danny Sullivan. “I submit that search engines are dying. In fact, I would say they are dead already and just don’t know it yet – gone the way of the reciprocal link exchange and the “you have a cool page” award as an effective promotional tool. Read more…

          Pros and Cons: When to Outsource Your PPC Marketing
          Deborah Ager,Resources
          Pros and Cons: When to Outsource Your PPC Marketing
          19 November 2009

          At a certain point, every business owner using search marketing will need to decide if their PPC (pay per click) marketing program is bringing in enough revenue to justify the use of an agency. So far, I’ve never come across an agency that doesn’t require a minimum spend. If you aren’t spending $10,000 a month, then most agencies won’t accept you as a client. Read more…

            Pay-Per-Click Campaigns Aren’t Working? Try These Next Steps
            Deborah Ager,Resources
            Pay-Per-Click Campaigns Aren’t Working?  Try These Next Steps
            23 September 2009

            Clients have come to me after their Google AdWords account got out of control and cost much more than they anticipated. What they know is that they spent $2,000, $4,000 or even just $700 and they have no idea how this spend helped them (or if it did). Or they might already know the AdWords investment did not help — but they aren’t sure how to fix the problem. Read more…

              The Beauty of Chaos: Use It When Choosing Good Keywords for SEO Campaigns
              Deborah Ager, Resources, Women In Business
              The Beauty of Chaos:  Use It When Choosing Good Keywords for SEO Campaigns
              24 July 2009

              business. I adore chaos because there’s possibility in it. This doesn’t mean I don’t make a decision [when chaos exists]. Read more…

                How “The Sound of Music” Relates to 7 Sins of Search Engine Optimization
                Deborah Ager, Interviews, Resources
                How
                12 June 2009

                In the Sound of Music, the governess sings: “Let’s start at the very beginning/a very good place to start. The same holds true in using effective search engine optimization (SEO) techniques, except you might want to start before the beginning by researching key phrases as you develop your SEO strategy or before you begin to implement optimization techniques. In the old days, one had to pick key phrases, spend months ranking for them using SEO techniques, and test whether anyone bought. Read more…

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