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Social Media Helps Businesses Generate Leads and Boost Sales
Facebook/Social Media, Getting Advanced, Home Page Blog
Social Media Helps Businesses Generate Leads and Boost Sales
15 October 2013

While social media has in the past been criticized as a “warm and fuzzy” marketing tactic that doesn’t generate a measurable return on investment, that’s beginning to change. Now that social media has been around for a while (long enough to be fully incorporated into marketing strategies), both B2B and B2C companies polled in Social Media Examiner’s 2013 Social Media Marketing Industry Report say they see many benefits from social media–and while some of those benefits are intangible, others are very tangible. What’s more, in all categories, the percentage of companies citing these benefits of social media has risen since Social Media Examiner’s 2012 survey was conducted, showing social media is becoming even more valuable as a sales and lead generation tactic. Read more…

    Small Business Tip of the Day: The Secrets to Facebook Marketing Revealed
    Facebook/Social Media, Getting Advanced, Home Page Blog
    Small Business Tip of the Day: The Secrets to Facebook Marketing Revealed
    26 September 2013

    Trying to reach even a small percentage of the 1 billion users of Facebook can be a source of constant frustration for business owners–and Facebook knows it. So they’re trying to make it easier for businesses to get the most out of the platform to promote their businesses and engage their fans. On the new Facebook for Business blog, businesses can find out about the newest changes to Facebook such as a streamlined ad process and the new way that News Feed stories display. Read more…

      Study Shows Social Does Drive Sales
      Facebook/Social Media, Getting Advanced, Home Page Blog
      Study Shows Social Does Drive Sales
      23 September 2013

      If your small business uses social media for marketing, you know it’s easy to track things like “likes,” follows and retweets. Less clear-cut, however, is how and whether social media actually drives users to purchase. Now a new study from Vision Critical offers some answers. Read more…

        Small Business Tip of the Day: To Sell Clothes, Get Social
        Facebook/Social Media, Getting Advanced, Home Page Blog
        Small Business Tip of the Day: To Sell Clothes, Get Social
        18 September 2013

        Does your business sell upscale women’s clothes? Then you might be smart to center your social media campaigns on Twitter. That’s according to the report “Social Channels for Influence for Apparel” from NetBase. The report showed three-quarters of female social media users who buy brands or products associated with celebrities are more likely to use Twitter over other platforms as a source of inspiration. Read more…

          Small Business Tip of the Day: Did You Say “Selfie”?
          Facebook/Social Media, Home Page Blog, On Your Way
          Small Business Tip of the Day: Did You Say “Selfie”?
          17 September 2013

          Don’t feel bad if you haven’t heard of the term “selfie” in marketing. It probably just means you’re not a teenager anymore. Incredibly hot at present, selfies are self-portrait photos shared on social media. Read more…

            7 Social Media Marketing Ideas for Your Restaurant
            Facebook/Social Media, Home Page Blog, On Your Way
            7 Social Media Marketing Ideas for Your Restaurant
            15 September 2013

            Is your restaurant taking full advantage of the power of social media to attract new customers, build your brand and keep existing customers coming back? There’s nothing more social than eating out at a restaurant, so social media is a no-brainer tactic for marketing your eatery. Here are 4 ideas to get you started. Photos get more attention than just about anything else on social media—and you’ve undoubtedly seen tons of customers taking pictures of their food before they dig in! Here are some ideas for using photos in social media. Read more…

              Small Business Tip of the Day: Social Phobia?
              Facebook/Social Media, Home Page Blog, Management
              Small Business Tip of the Day: Social Phobia?
              9 September 2013

              Although more small businesses are using social media than last year, the numbers are still surprisingly low according to a survey by Newtek: The Small Business Authority. The survey found 57 percent of businesses have a Facebook or Twitter account, which is an increase of 10 percent over 2012 findings. The survey also found that business owners are rarely educated about risks involved with social media such as posting critical information that should not be put in the public eye. Read more…

                Web.com Small Business Tip of the Day: Show Off Your Online Fans Offline
                Facebook/Social Media, Getting Advanced, Home Page Blog

                According to recent Facebook statistics there are more than 2 billion connections between local businesses and people, which shows the extensive reach small businesses enjoy on Facebook. Business owners use Facebook not only to connect with customers, answer questions and advertise events, but also to entice customers into their physical locations. One company has found a way to bridge the gap between a business’s “physical walls and their digital profiles. Read more…

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