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Women in Business Tip: What I Learned on Shark Tank
Getting Advanced, Home Page Blog, Leadership
Women in Business Tip: What I Learned on Shark Tank
10 April 2014

When Lynnae Schneller, president and founder of Lynnae’s Gourmet Pickles, wanted to grow her business nationwide, she had the rare opportunity to learn from the best: the successful entrepreneurs on ABC’s Shark Tank. As one of the featured businesses during the premiere season of the show, Schneller learned enough to expand to gourmet food stores and grocery stores around the nation. Know your business inside and out and be confident answering questions under pressure. Read more…

    Do You Really Need an Exit Plan for Your Business?
    Finance, Getting Advanced, Home Page Blog
    Do You Really Need an Exit Plan for Your Business?
    10 April 2014

    Are you expecting to sell your business one day and retire on the proceeds? Or does retirement seem so far off that you haven’t even thought about it? Whichever situation you find yourself in, if you haven’t created an exit plan for how you will leave your business, you could be putting your financial future, your employees and your business’s health in jeopardy. A study by Securian Financial Group found that many small business owners are so busy running their businesses, they haven’t even started the exit planning process. This was true even among business owners who planned to leave their businesses fairly soon. Read more…

      The 7 Types of Social Media Fans and How to Make the Most of Them
      Facebook/Social Media, Getting Advanced, Home Page Blog
      The 7 Types of Social Media Fans and How to Make the Most of Them
      7 April 2014

      Not all social media fans of your business are created equal. How can you reach different types of fans on different social networks? According to data reported by MarketingProfs, there are seven different types of social media fans. Here’s a closer look at the fans your business may have and how best to reach them. Read more…

        Small Biz Tip: 3 Tips for Working With Big Retailers
        Customer Service, Getting Advanced, Home Page Blog
        Small Biz Tip: 3 Tips for Working With Big Retailers
        1 April 2014

        You might be a small business, but you have big plans just like all companies, and part of your plans should be to sell your products and services to big retailers. Some big retailers make the process fairly straight forward; for instance, Walmart and Sam’s Club supply an online submission form. Target requests you call their vendor hotline. Read more…

          How Social Media Affects Millennials’ Purchasing Habits
          Facebook/Social Media, Getting Advanced, Home Page Blog
          How Social Media Affects Millennials’ Purchasing Habits
          31 March 2014

          If your business targets Millennial customers, social media may be even more important than you previously thought, not only in making the sale but also in influencing shoppers’ friends and families to buy. A survey for The Webby Awards conducted by Harris Interactive reports that more than two-thirds (68 percent) of social media users aged 18 to 34 say they’re at least somewhat likely to buy a product or service after seeing a friend’s post about it. (In contrast, among social media users 65 and older, 78 percent say they are “not at all likely” to buy something based on a friend’s posts. Read more…

            Women in Business Tip: Do Women Entrepreneurs Still Need Set-Asides?
            Getting Advanced, Home Page Blog, Management
            Women in Business Tip: Do Women Entrepreneurs Still Need Set-Asides?
            27 March 2014

            Are set-asides in federal and state government contracts still needed? If you’re a minority woman business owner, your answer is most likely yes. However, according to a study by the Washington State Department of Transportation, white women are awarded enough contracts that they could now be excluded from the state’s list of minority-owned businesses and are no longer subject to the federal government’s Disadvantaged Business Enterprise (DBE) program.   The jury is still out on whether the state will follow the report’s recommendation and eliminate the set-asides. Read more…

              8 Ways Your Small Business Should Be Using Mobile Technology
              Getting Advanced, Home Page Blog, Mobile marketing
              8 Ways Your Small Business Should Be Using Mobile Technology
              21 March 2014

              Is your small business keeping pace with your peers in how you’re using mobile technology to grow? Although small business owners are feeling increasingly optimistic about their businesses’ prospects, the latest Capital One’s Spark Business Barometer reports, more small business owners are feeling pessimistic about the overall state of the economy. To succeed in what they perceive as an increasingly challenging economy, they’re turning to mobile technology to increase sales and work more efficiently. Some 40 percent of small businesses nationwide report their sales increased in the past six months—an increase of 8 percent since the prior survey. Read more…

                Millennials Are Big Impulse Buyers. How Can You Get Them to Buy From You?
                eCommerce, Getting Advanced, Home Page Blog
                Millennials Are Big Impulse Buyers. How Can You Get Them to Buy From You?
                20 March 2014

                Millennial consumers are underemployed, living at home with their parents and struggling to pay off crippling student loans, so they have no disposable income to speak of—right? Wrong, according to a study conducted by AOL and reported by eMarketer. While Millennials may not have the spending power of, say, upscale Baby Boomers, they also make way more impulse purchases than the average consumer. Their near-constant use of technology plays a big role in influencing Millennial shoppers to buy spontaneously, the study found. Read more…

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