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Women in Business Tip: How to Handle Negative Social Media Buzz About Your Business
Facebook/Social Media, Getting Advanced, Home Page Blog
Women in Business Tip: How to Handle Negative Social Media Buzz About Your Business
22 April 2014

While the number of consumers using social media for customer comments and complaints is up, companies’ response times seem to be down. Perhaps that’s not surprising, since starting a social media strategy usually involves thinking about all the marketing opportunities you’ll have and not about the potential negative buzz to which you could be exposing your business. If you find yourself faced with the challenge of turning around a bad reputation on social media, start with the source of the problem—which is usually your business. Read more…

    How Online Video Can Boost Your Business
    Getting Advanced, Home Page Blog, Online Marketing
    How Online Video Can Boost Your Business
    21 April 2014

    Online video is growing in popularity as a marketing tool. But many small business owners are leery of adding online video to their marketing mix. If you’re still on the fence about whether it’s worth your time and energy to develop online videos, a new survey from Animoto might convince you. Read more…

      How to Find and Connect With Online Influencers Who Can Help Your Marketing
      Getting Advanced, Home Page Blog, internet marketing
      How to Find and Connect With Online Influencers Who Can Help Your Marketing
      17 April 2014

      Who are online influencers and how can they help your business? Influencers can range from celebrities or well-known bloggers in your industry to customers who like and share your posts and tweets on social media. Being able to identify and connect with online influencers can help you market your business virally, but while this strategy is effective, it also has many challenges. Augure polled marketers worldwide to get some insights into the world of influencer marketing. Read more…

        Women in Business Tip: What I Learned on Shark Tank
        Getting Advanced, Home Page Blog, Leadership
        Women in Business Tip: What I Learned on Shark Tank
        10 April 2014

        When Lynnae Schneller, president and founder of Lynnae’s Gourmet Pickles, wanted to grow her business nationwide, she had the rare opportunity to learn from the best: the successful entrepreneurs on ABC’s Shark Tank. As one of the featured businesses during the premiere season of the show, Schneller learned enough to expand to gourmet food stores and grocery stores around the nation. Know your business inside and out and be confident answering questions under pressure. Read more…

          Do You Really Need an Exit Plan for Your Business?
          Finance, Getting Advanced, Home Page Blog
          Do You Really Need an Exit Plan for Your Business?
          10 April 2014

          Are you expecting to sell your business one day and retire on the proceeds? Or does retirement seem so far off that you haven’t even thought about it? Whichever situation you find yourself in, if you haven’t created an exit plan for how you will leave your business, you could be putting your financial future, your employees and your business’s health in jeopardy. A study by Securian Financial Group found that many small business owners are so busy running their businesses, they haven’t even started the exit planning process. This was true even among business owners who planned to leave their businesses fairly soon. Read more…

            The 7 Types of Social Media Fans and How to Make the Most of Them
            Facebook/Social Media, Getting Advanced, Home Page Blog
            The 7 Types of Social Media Fans and How to Make the Most of Them
            7 April 2014

            Not all social media fans of your business are created equal. How can you reach different types of fans on different social networks? According to data reported by MarketingProfs, there are seven different types of social media fans. Here’s a closer look at the fans your business may have and how best to reach them. Read more…

              Small Biz Tip: 3 Tips for Working With Big Retailers
              Customer Service, Getting Advanced, Home Page Blog
              Small Biz Tip: 3 Tips for Working With Big Retailers
              1 April 2014

              You might be a small business, but you have big plans just like all companies, and part of your plans should be to sell your products and services to big retailers. Some big retailers make the process fairly straight forward; for instance, Walmart and Sam’s Club supply an online submission form. Target requests you call their vendor hotline. Read more…

                How Social Media Affects Millennials’ Purchasing Habits
                Facebook/Social Media, Getting Advanced, Home Page Blog
                How Social Media Affects Millennials’ Purchasing Habits
                31 March 2014

                If your business targets Millennial customers, social media may be even more important than you previously thought, not only in making the sale but also in influencing shoppers’ friends and families to buy. A survey for The Webby Awards conducted by Harris Interactive reports that more than two-thirds (68 percent) of social media users aged 18 to 34 say they’re at least somewhat likely to buy a product or service after seeing a friend’s post about it. (In contrast, among social media users 65 and older, 78 percent say they are “not at all likely” to buy something based on a friend’s posts. Read more…

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