Follow Us:
Millennials Are Big Impulse Buyers. How Can You Get Them to Buy From You?
eCommerce, Getting Advanced, Home Page Blog
Millennials Are Big Impulse Buyers. How Can You Get Them to Buy From You?
20 March 2014

Millennial consumers are underemployed, living at home with their parents and struggling to pay off crippling student loans, so they have no disposable income to speak of—right? Wrong, according to a study conducted by AOL and reported by eMarketer. While Millennials may not have the spending power of, say, upscale Baby Boomers, they also make way more impulse purchases than the average consumer. Their near-constant use of technology plays a big role in influencing Millennial shoppers to buy spontaneously, the study found. Read more…

    How to Use Social Media for Customer Service
    Customer Service, Getting Advanced, Home Page Blog
    How to Use Social Media for Customer Service
    17 March 2014

    Are you using your small business’s social media accounts to provide customer service? Even if you aren’t, your customers may be. That is, they may be using your company’s Facebook, Twitter or other social media accounts to contact you with questions, complain about your brand or ask other customers for solutions to problems. A study by Sprout Social reported in Marketing Daily found that the number of social media messages sent to companies on Twitter or Facebook that required a response from the company grew by 175 percent in the past year. Read more…

      7 Ways to Get Your Ecommerce Customers to Buy Again…and Again
      eCommerce, Getting Advanced, Home Page Blog
      7 Ways to Get Your Ecommerce Customers to Buy Again...and Again
      13 March 2014

      Attracting new customers to your ecommerce site is important, of course. But many small business owners forget an equally important—and potentially more profitable—approach: getting existing customers to buy more and buy more often. Increasing spending by your existing customers is a smart marketing move. Read more…

        How and Why to Create Exclusive Content for Your Loyal Customers
        Getting Advanced, Home Page Blog, internet marketing
        How and Why to Create Exclusive Content for Your Loyal Customers
        10 March 2014

        Small business owners can learn a lesson from successful bands when it comes to marketing online: If you want your fans to support you, you’ve got to reward their loyalty. What can you learn from successful musicians and how can you apply it to your business? Here are some ideas for creating content exclusively for your best customers. Determine what it takes to be a best customer. Read more…

          Millennials and Boomers’ Retail Shopping Attitudes: They’re More Alike Than You Think
          eCommerce, Getting Advanced, Home Page Blog
          Millennials and Boomers’ Retail Shopping Attitudes: They’re More Alike Than You Think
          7 March 2014

          Do you think Millennials and Baby Boomers are miles apart in their attitudes? Not when it comes to shopping, apparently. A study by Radius Global Market Research found that although there are some key differences between Millennials and Boomers when they go shopping, there are also some surprising similarities. The vast majority of both Millennials (90%) and Boomers (86%) regularly go online to research products before they buy. Read more…

            2014 Workplace Trends
            Getting Advanced, Home Page Blog, Human resources for Small Business
            2014 Workplace Trends
            6 March 2014

            Recruiting in science, technology, engineering and math-related jobs will continue to intensify. There will be growing competition for these workers, which could spell trouble for small businesses with lesser benefits than big corporations. Workforce shortages will get worse. Read more…

              How to Get Better Results From Your Transactional Emails
              Customer Service, Getting Advanced, Home Page Blog
              How to Get Better Results From Your Transactional Emails
              3 March 2014

              Do you send your customers transactional emails such as emails to thank them for signing up for your site, confirm their order was placed, notify them when the product was shipped, or approve a product return or exchange? Smart small business owners know that more than just a transaction, such emails can also be a marketing opportunity. Customers like it when you provide them with information about their purchases such as confirming order details or alerting them to estimated delivery dates, and this puts them in a more receptive frame of mind to do even more business with you. So how can you use your transactional emails as marketing tools without annoying customers? Here are some tips. Read more…

                Women in Business Tip: Help the Underprivileged by Selling Fair Trade Products in Your Business
                Getting Advanced, Home Page Blog, Retail Shops
                Women in Business Tip: Help the Underprivileged by Selling Fair Trade Products in Your Business
                27 February 2014

                Nearly half of the world lives on less than $2 a day and the poorest 40 percent of the world’s population has only 5 percent of the global income. Fair trade goods can help change that statistic. Fair trade is a social movement that helps people in developing nations escape poverty by guaranteeing better working conditions and fair prices for their goods. Read more…

                  Join the Small Business Forum Community
                  The Small Business Forum is a place where small business owners can learn, ask questions, and share advice on how to succeed online