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What Does It Take to Attract and Retain Good Employees?
Getting Advanced, Home Page Blog, Human resources for Small Business
What Does It Take to Attract and Retain Good Employees?
21 February 2014

What does it take to attract and retain good employees? Apparently, that depends on what kind of employee you’re talking about. While both men and women value the same characteristics in their jobs, a recent study by the Pew Research Center reports, different generations vary widely in what they care about most at work. Overall, the study found, money doesn’t matter nearly as much as enjoyment. Read more…

    Women in Business Tip: How to Tell a Fad from a Trend
    Getting Advanced, Home Page Blog, Launching Product
    Women in Business Tip: How to Tell a Fad from a Trend
    20 February 2014

    If you can’t tell a fad from a trend, you probably tend to shy away from new ideas when you really should be pushing the envelope to keep your business on the cutting edge. You don’t need to change your business every time you hear about a new trend; however, you do need to know when you should and should not react. First, know that trends and fads are not the same thing. Read more…

      Is Showrooming Dead?
      Customer Service, eCommerce, Getting Advanced
      Is Showrooming Dead?
      20 February 2014

      Remember “showrooming”—the trend that had brick-and-mortar retailers quaking in their boots? Showrooming occurs when customers visit a store to look at merchandise, then use their smartphones to search for a better price on the same item elsewhere (usually online) and leave without buying anything. We heard a lot about showrooming in the months leading up to the 2013 holiday retail season, but not so much since then. That’s because while showrooming isn’t dead, apparently it’s much less of a threat than real-world retailers thought. Read more…

        The Future of Online Retail
        eCommerce, Getting Advanced, Home Page Blog
        The Future of Online Retail
        14 February 2014

        What do customers want from your ecommerce site, and how can online retailers get shoppers to buy more and more often? The Walker Sands 2014 Future of Retail study has some helpful answers. First, there’s good news for online retailers: Online shopping has reached a “tipping point”—fewer than 1 percent of consumers never shop online, while 62 percent shop online at least once a month. Now that the majority of Americans are potential customers for your site, how can you get them to spend more? Take a cue from online retail giant Amazon, which, according to the report, is by far the number-one site online shoppers turn to and trust. Read more…

          Women in Business Tip: Why You Should Care About the Color of the Year
          Getting Advanced, Home Page Blog, Marketing/Branding
          Women in Business Tip: Why You Should Care About the Color of the Year
          6 February 2014

          It’s one of those things: Once you hear about Radiant Orchid being the Color of the Year, you’ll suddenly see and hear about it everywhere. Like all things in business, it’s better to be ahead of the trend than behind. Every year, Pantone combs the world looking for color influences in all industries including art, sports, travel and technology to designate its hot color of the year. Read more…

            What You Need to Know About the FCC’s New Rules on Text Message Marketing
            Getting Advanced, Home Page Blog, Mobile marketing
            What You Need to Know About the FCC’s New Rules on Text Message Marketing
            6 February 2014

            The Federal Communications Commission (FCC) recently made some major changes to its rules regarding telemarketing. If your business (like most small companies) doesn’t have the budget for telemarketing, you may not have bothered to learn about the new rules. But what you may not realize as a small business owner is that these rules also affect text message marketing and could lead to your business being named as part of a class-action lawsuit if you’re not careful. Read more…

              Women in Business Tip: Investments in Women-Owned Businesses Return Positive Results
              Finance, Getting Advanced, Home Page Blog
              Women in Business Tip: Investments in Women-Owned Businesses Return Positive Results
              28 January 2014

              Studies of women-owned businesses have consistently come to the same conclusion when it comes to the question of funding: Women-led businesses receive less funding than companies led by men. Are we preaching to the choir? What may not be as well-known is that the performance of VC firms improves as their ratio of investment in women-led businesses increases, according to “Venture Capital, Social Capital and the Funding of Women-led Businesses”, a study by JMG Consulting LLC & Wyckoff Consulting LLC for the Small Business Administration that was released last year. The study, which looked at all U.S. venture capital investments from 2000 through 2010, also found that when one woman-owned business gets financing, it tends to have a domino effect: Because VC funding is usually relationship-based, once a VC firm invests in a women-led business, that business owner may introduce or recommend other successful women-led businesses to the VC. Read more…

                What Matters Most in Influencing B2B Purchases
                Getting Advanced, Home Page Blog, internet marketing
                What Matters Most in Influencing B2B Purchases
                27 January 2014

                If your small business sells B2B, I’ve got good news for you: Purchase price of products and services matters less and less to business buyers, while social media matters more and more. Those are among the key conclusions of a recent study of nearly 500 B2B buyers conducted by TriComB2B and the University of Dayton. The 2013 B2B Buyer Research report has lots of useful info for B2B marketers. Read more…

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