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How to Get Better Results From Your Transactional Emails
Customer Service, Getting Advanced, Home Page Blog
How to Get Better Results From Your Transactional Emails
3 March 2014

Do you send your customers transactional emails such as emails to thank them for signing up for your site, confirm their order was placed, notify them when the product was shipped, or approve a product return or exchange? Smart small business owners know that more than just a transaction, such emails can also be a marketing opportunity. Customers like it when you provide them with information about their purchases such as confirming order details or alerting them to estimated delivery dates, and this puts them in a more receptive frame of mind to do even more business with you. So how can you use your transactional emails as marketing tools without annoying customers? Here are some tips. Read more…

    Women in Business Tip: Help the Underprivileged by Selling Fair Trade Products in Your Business
    Getting Advanced, Home Page Blog, Retail Shops
    Women in Business Tip: Help the Underprivileged by Selling Fair Trade Products in Your Business
    27 February 2014

    Nearly half of the world lives on less than $2 a day and the poorest 40 percent of the world’s population has only 5 percent of the global income. Fair trade goods can help change that statistic. Fair trade is a social movement that helps people in developing nations escape poverty by guaranteeing better working conditions and fair prices for their goods. Read more…

      What Does It Take to Attract and Retain Good Employees?
      Getting Advanced, Home Page Blog, Human resources for Small Business
      What Does It Take to Attract and Retain Good Employees?
      21 February 2014

      What does it take to attract and retain good employees? Apparently, that depends on what kind of employee you’re talking about. While both men and women value the same characteristics in their jobs, a recent study by the Pew Research Center reports, different generations vary widely in what they care about most at work. Overall, the study found, money doesn’t matter nearly as much as enjoyment. Read more…

        Women in Business Tip: How to Tell a Fad from a Trend
        Getting Advanced, Home Page Blog, Launching Product
        Women in Business Tip: How to Tell a Fad from a Trend
        20 February 2014

        If you can’t tell a fad from a trend, you probably tend to shy away from new ideas when you really should be pushing the envelope to keep your business on the cutting edge. You don’t need to change your business every time you hear about a new trend; however, you do need to know when you should and should not react. First, know that trends and fads are not the same thing. Read more…

          Is Showrooming Dead?
          Customer Service, eCommerce, Getting Advanced
          Is Showrooming Dead?
          20 February 2014

          Remember “showrooming”—the trend that had brick-and-mortar retailers quaking in their boots? Showrooming occurs when customers visit a store to look at merchandise, then use their smartphones to search for a better price on the same item elsewhere (usually online) and leave without buying anything. We heard a lot about showrooming in the months leading up to the 2013 holiday retail season, but not so much since then. That’s because while showrooming isn’t dead, apparently it’s much less of a threat than real-world retailers thought. Read more…

            The Future of Online Retail
            eCommerce, Getting Advanced, Home Page Blog
            The Future of Online Retail
            14 February 2014

            What do customers want from your ecommerce site, and how can online retailers get shoppers to buy more and more often? The Walker Sands 2014 Future of Retail study has some helpful answers. First, there’s good news for online retailers: Online shopping has reached a “tipping point”—fewer than 1 percent of consumers never shop online, while 62 percent shop online at least once a month. Now that the majority of Americans are potential customers for your site, how can you get them to spend more? Take a cue from online retail giant Amazon, which, according to the report, is by far the number-one site online shoppers turn to and trust. Read more…

              Women in Business Tip: Why You Should Care About the Color of the Year
              Getting Advanced, Home Page Blog, Marketing/Branding
              Women in Business Tip: Why You Should Care About the Color of the Year
              6 February 2014

              It’s one of those things: Once you hear about Radiant Orchid being the Color of the Year, you’ll suddenly see and hear about it everywhere. Like all things in business, it’s better to be ahead of the trend than behind. Every year, Pantone combs the world looking for color influences in all industries including art, sports, travel and technology to designate its hot color of the year. Read more…

                What You Need to Know About the FCC’s New Rules on Text Message Marketing
                Getting Advanced, Home Page Blog, Mobile marketing
                What You Need to Know About the FCC’s New Rules on Text Message Marketing
                6 February 2014

                The Federal Communications Commission (FCC) recently made some major changes to its rules regarding telemarketing. If your business (like most small companies) doesn’t have the budget for telemarketing, you may not have bothered to learn about the new rules. But what you may not realize as a small business owner is that these rules also affect text message marketing and could lead to your business being named as part of a class-action lawsuit if you’re not careful. Read more…

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