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What Sources Work Best for Generating Sales Leads for SMBs?
Home Page Blog, On Your Way, Online Marketing
What Sources Work Best for Generating Sales Leads for SMBs?
18 April 2014

Are you interested in generating sales leads for your small business? Then you need to make it as easy as possible for customers to call you, a study by BIA/Kelsey reports. The most recent BIA/Kelsey Local Commerce Monitor found that phone calls are the best source of leads for small and midsize businesses (SMBs). Slightly more than two-thirds of survey respondents say phone calls, including click-to-call online ads, are a “good” or “excellent” source of leads (28 percent say excellent; 38.4 percent say good). Read more…

    Small Biz Tip: Fighting Fear of Failure
    Home Page Blog, Just Getting Started, Leadership
    Small Biz Tip: Fighting Fear of Failure
    17 April 2014

    “I have not failed. I’ve just found 10,000 ways that won’t work,” Thomas Edison once said.   Most entrepreneurs are saddled (or blessed, depending on your point of view) with an affinity for risk-taking. Read more…

      How to Find and Connect With Online Influencers Who Can Help Your Marketing
      Getting Advanced, Home Page Blog, internet marketing
      How to Find and Connect With Online Influencers Who Can Help Your Marketing
      17 April 2014

      Who are online influencers and how can they help your business? Influencers can range from celebrities or well-known bloggers in your industry to customers who like and share your posts and tweets on social media. Being able to identify and connect with online influencers can help you market your business virally, but while this strategy is effective, it also has many challenges. Augure polled marketers worldwide to get some insights into the world of influencer marketing. Read more…

        Secrets of Success: Steve Strauss
        Entrepreneurship, Home Page Blog, Interviews
        Secrets of Success: Steve Strauss
        16 April 2014

        We’ve launched Secrets of Success, a new weekly interview series here at Web. com’s Small Business Forum. I’ve asked some of the smartest, most innovative, most successful people I know to share their insights and success secrets. Read more…

          Small Biz Tip: How to Know When to Upgrade Technology
          Domains/Hosting, Home Page Blog, On Your Way
          Small Biz Tip: How to Know When to Upgrade Technology
          15 April 2014

          If your computer’s running agonizingly slow, then it’s probably time to upgrade your technology, right? Not necessarily. If the computer is less than five years old, have an IT expert do a performance check and see if the issues you’re having are fixable. It’s important to always install the latest security patches and service packs so your software is performing effectively; the same goes for your smartphone and tablet computers. Read more…

            How to Integrate Influence Marketing Into Your Overall Marketing Strategy
            Home Page Blog,Marketing/Branding
            How to Integrate Influence Marketing Into Your Overall Marketing Strategy
            15 April 2014

            Influence (or influencer) marketing is a trend that is starting to pick up steam, though, surprisingly, not much has been written about it yet – at least, not much that is useful and actionable. Influence marketing identifies people that have influence over potential buyers and focuses marketing efforts around these influencers. (Thank you Wikipedia for letting me paraphrase you. Read more…

              What Are Small Businesses’ Biggest Expenses, and How Do Yours Measure Up?
              Finance, Home Page Blog, Management
              What Are Small Businesses’ Biggest Expenses, and How Do Yours Measure Up?
              14 April 2014

              With Tax Day on the horizon, small business expenses are on entrepreneurs’ minds. But according to the most recent SMB Benchmark Expense Survey from PEX Card, this isn’t the only time of year when small business owners fret about their expenses. Asked what is the number-one concern that keeps them up at night, small business owners cited “expenses eating into profits” as their biggest worry. Read more…

                Are You Taking Online Reviews Seriously Enough?
                Home Page Blog, Online Marketing, Reviews
                Are You Taking Online Reviews Seriously Enough?
                11 April 2014

                Some 90 percent of consumers say they are influenced by positive online reviews, according to Dimensional Research. Despite this figure, a new survey finds that many small business owners aren’t taking the power of online reviews seriously—and are missing out on online reviews’ ability to drive business. Here’s what you need to know. Read more…

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