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Why Visual Storytelling Is Taking Over Content Marketing – and How You Can Use It
Home Page Blog,Marketing/Branding
Why Visual Storytelling Is Taking Over Content Marketing – and How You Can Use It
8 April 2014

I’ve been reading a lot about visual storytelling lately, which is definitely one of the hottest new trends in content marketing. Ekaterina Walter, one of my favorite bloggers/marketing minds, has even published a book about it: The Power of Visual Storytelling. As a small business owner, you really need to embrace this new concept if you want your brand’s content to stand out from the overwhelming deluge of stuff that’s being produced every day. Read more…

    The 7 Types of Social Media Fans and How to Make the Most of Them
    Facebook/Social Media, Getting Advanced, Home Page Blog
    The 7 Types of Social Media Fans and How to Make the Most of Them
    7 April 2014

    Not all social media fans of your business are created equal. How can you reach different types of fans on different social networks? According to data reported by MarketingProfs, there are seven different types of social media fans. Here’s a closer look at the fans your business may have and how best to reach them. Read more…

      Even Wealthy Consumers Are Worried About Money. What Does It Mean To Your Marketing?
      Home Page Blog, internet marketing, Marketing/Branding
      Even Wealthy Consumers Are Worried About Money. What Does It Mean To Your Marketing?
      4 April 2014

      The recession is long gone—shouldn’t consumers be spending freely by now? Not so fast. In a recent Gallup poll, Americans at all income levels expressed anxiety about how much money they have to spend. And while lower-income Americans were more likely to feel financial anxiety, even affluent Americans had their own money worries, the survey found. Read more…

        Women in Business Tip: The Best Cities for Women Entrepreneurs
        Home Page Blog, Just Getting Started, women business owners
        Women in Business Tip: The Best Cities for Women Entrepreneurs
        3 April 2014

        Where will you open your new business? Whether you’re just starting out or expanding into a new location, information on the business climate and demographics of a new market is pretty easy to research. But knowing whether the location is friendly to women business owners is another matter. NerdWallet has released their data on the best cities for women entrepreneurs by examining: 1. Read more…

          What Kinds of Content Are Marketers Creating and Sharing?
          Home Page Blog, Marketing/Branding, On Your Way
          What Kinds of Content Are Marketers Creating and Sharing?
          3 April 2014

          Do you use content marketing to attract new customers, generate leads and promote your business? Do you ever wonder how your content marketing efforts compare to your competiton’s? A recent study by LookBookHQ and Oracle Eloqua examined what types of content marketers are creating, how much and how often they’re sharing their content and what is the most popular type of content. First, most marketers could be doing a lot more when it comes to producing content. Fewer than half of content marketers (42 percent) create one or more pieces of content per week (blog posts did not count in this total). Read more…

            Secrets of Success: Donna Maria Coles Johnson
            Entrepreneurship, Home Page Blog, Interviews
            Secrets of Success: Donna Maria Coles Johnson
            2 April 2014

            We’ve launched Secrets of Success, a new weekly interview series here at Web. com’s Small Business Forum. I’ve asked some of the smartest, most innovative, most successful people I know to share their insights and success secrets. Read more…

              Small Biz Tip: 3 Tips for Working With Big Retailers
              Customer Service, Getting Advanced, Home Page Blog
              Small Biz Tip: 3 Tips for Working With Big Retailers
              1 April 2014

              You might be a small business, but you have big plans just like all companies, and part of your plans should be to sell your products and services to big retailers. Some big retailers make the process fairly straight forward; for instance, Walmart and Sam’s Club supply an online submission form. Target requests you call their vendor hotline. Read more…

                5 Actionable Social Media Marketing Insights From SXSW 2014
                Home Page Blog, Marketing/Branding, social media
                5 Actionable Social Media Marketing Insights From SXSW 2014
                1 April 2014

                I was talking to a startup founder a couple of weeks before his inaugural trip to SXSW last month, and he asked me what to expect. Well, in a nutshell: A nonstop, chaotic party. If you’ve never been to SXSW, let me reassure that you that everything you heard is true. Read more…

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