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How Yelp Can Help Your Business (Really!)
Home Page Blog, internet marketing, Marketing/Branding
How Yelp Can Help Your Business (Really!)
17 February 2014

Are you taking advantage of one of the simplest ways to spread the word about your business and attract new customers? I’m talking about Yelp. Unfortunately, far too many small business owners are not just ignoring, but outright avoiding, this online rating and review site. We’ve all heard horror stories about small businesses whose reputations were ruined by a bad Yelp review that went viral. Read more…

    Why Gen X Still Matters and How to Market to Them
    Home Page Blog, internet marketing, Marketing/Branding
    Why Gen X Still Matters and How to Market to Them
    13 February 2014

    Are you ignoring Generation X in favor of today’s trendy Millennials? While Generation X may have faded into the background in terms of media coverage since the days when they were “hip” and “edgy” extreme-sports fans, this demographic, which encompasses some 65 million Americans, is actually larger than either the Baby Boomers or Millennials. Born roughly between 1965 and 1980, Generation X is an important target market for just about any business because they are either in or reaching their peak earning and spending years. The younger edge of Gen X is marrying, having kids and buying homes; the older edge is enjoying greater purchasing power and looking forward to an empty nest as their children head for college. Read more…

      How to Get Customers to Leave Reviews for Your Business
      Home Page Blog, internet marketing, Marketing and PR
      How to Get Customers to Leave Reviews for Your Business
      31 January 2014

      There are many reasons you want customers to review your business. Reviews help expose your business to new customers and make them feel confident in choosing you. A large number of reviews helps make your business look established, popular and legitimate. Read more…

        Online Marketing for Healthcare: A Practical Prescription
        Dentists, Doctors, internet marketing
        Online Marketing for Healthcare: A Practical Prescription
        27 January 2014

        When it comes to online marketing for medical practices and healthcare organizations, there are numerous issues to consider before developing a strategy ranging from risk to privacy concerns to ethics to ROI. Establishing an optimal online presence in the age of new media is complicated and most medical professionals have more than enough to worry about related to their primary role as healers, before entering this complex and often “foggy” new world. On the other hand, time waits for no one, not even busy doctors. Read more…

          What Matters Most in Influencing B2B Purchases
          Getting Advanced, Home Page Blog, internet marketing
          What Matters Most in Influencing B2B Purchases
          27 January 2014

          If your small business sells B2B, I’ve got good news for you: Purchase price of products and services matters less and less to business buyers, while social media matters more and more. Those are among the key conclusions of a recent study of nearly 500 B2B buyers conducted by TriComB2B and the University of Dayton. The 2013 B2B Buyer Research report has lots of useful info for B2B marketers. Read more…

            How to Craft Content That Attracts B2B Buyers
            Getting Advanced, Home Page Blog, internet marketing
            How to Craft Content That Attracts B2B Buyers
            27 December 2013

            What are B2B buyers looking for when they start their search for products or services—and how can you attract them?  A recent report by Pardot has some useful insights. First, the vast majority of B2B buyers do extensive online research. For nearly three-quarters (72 percent), the research begins by searching on Google.Other places where B2B buyers search for information include personal networks (15.5 percent), Yahoo (5. Read more…

              How to Get Affluent Consumers to Buy From You
              Getting Advanced, Home Page Blog, internet marketing
              How to Get Affluent Consumers to Buy From You
              19 December 2013

              Affluent consumers (those with household incomes of $100,000 or more) make up 20 percent of U.S. households. But while they may be designated as wealthy, these shoppers don’t feel that way, says a new report by eMarketer, Affluents in the US: How They Behave as Consumers (and Matter to Marketers. In fact, affluent shoppers are as likely as other income groups to search for deals and discounts when they’re shopping. Read more…

                Small Biz Tip: 3 Reasons You Need to Keep Your Content Current
                Getting Advanced, Home Page Blog, internet marketing
                Small Biz Tip: 3 Reasons You Need to Keep Your Content Current
                21 November 2013

                The key to a great sales strategy is to keep throwing things out there until something sticks–and that also holds true when it comes to content marketing. According to IMN’s “2013 Content Marketing Survey Report,” the number of U.S. companies with formal content marketing plans grew from only 28 percent in 2012 to 49 percent in 2013. Why are companies focusing on content marketing and keeping their content current? The number-one reason is to generate leads (cited by 44 percent of respondents), the number-two reason is to boost awareness of the business, and the number-three reason is to keep existing customers loyal to the business. Read more…

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