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Small Biz Tip: Seniors Love Social Media
Home Page Blog, internet marketing, On Your Way
Small Biz Tip: Seniors Love Social Media
11 November 2013

If you’re trying to target online adults 65 and older, don’t think you can rule out social media as a marketing tool. According to a recent Pew study, the number of online users 65 and older on social networking sites almost tripled in the last four years—from 13 percent in 2009 to 43 percent now. How does that change your social media plans? The first thing is to know that most seniors don’t like being referred to as “seniors,” nor do they think of themselves as old. Read more…

    Drive Traffic to Your Site With Content Distribution
    Home Page Blog,internet marketing
    Drive Traffic to Your Site With Content Distribution
    7 November 2013

    One of my favorite social media/digital marketing bloggers, Eric Wittlake, recently wrote The B2B Marketing Guide to Online Content Distribution. It was chock full of great advice, so I decided to pull out the tips that I had never heard of and share them with you. Wittlake’s main premise is that businesses should be doing much more than just writing a blog post and sharing it on their social media channels. Read more…

      Small Business Tip of the Day: Where to Spend Your eBudget
      Getting Advanced, Home Page Blog, internet marketing
      Small Business Tip of the Day: Where to Spend Your eBudget
      5 November 2013

      Not surprisingly, there was a 142 percent increase in mobile advertising budgets between 2011 and 2013 among brand marketers surveyed by the Interactive Advertising Bureau (IAB). The survey also reports that nearly three-quarters (74 percent) expect their companies’ mobile advertising budgets to increase even more in the next two years. If you have yet to make mobile ads a top priority, now is a great time to take advantage of mobile technology available to small businesses. Read more…

        Web.com Ready to Support New Top-Level Domains for Its Small Business Customers
        internet marketing, Marketing/Branding, Online Marketing
        Web.com Ready to Support New Top-Level Domains for Its Small Business Customers
        1 November 2013

        It’s no surprise that the domain world is abuzz. With hundreds of new generic top-level domains (gTLDS) starting to appear in late 2013, consumers and small business owners will have the opportunity to extend their brands, professions, and affiliations through short and memorable website addresses. With gTLDs like . Read more…

          The Surprising Days and Times Users Visit Your Website
          Getting Advanced, Home Page Blog, internet marketing
          The Surprising Days and Times Users Visit Your Website
          1 November 2013

          Could knowing when users are more likely to visit your small business website on their mobile devices affect your mobile marketing strategy? Of course it could, and Opera Software has some answers. Opera’s latest State of the Mobile Web Report looked at consumers’ use of the mobile Internet to see what types of websites users view and engage with most on what days of the week. Traffic doesn’t necessarily mean engagement. Read more…

            Small Business Tip of the Day: Are Consumers Reading Your Email?
            Home Page Blog, internet marketing, Marketing and PR
            Small Business Tip of the Day: Are Consumers Reading Your Email?
            25 October 2013

            How do your customers feel about your email marketing efforts? How much email is too much or too little? According to a recent Kentico Email Marketing Survey, only 32 percent of consumers say that email marketing efforts have improved and 31 percent feel that email marketing has gotten worse. The most common complaints about email marketing? Consumers don’t feel the content appeals to their interests, and they also hate getting too much email from one company. When faced with a barrage of email from a company, consumers will mark the email as spam or unsubscribe to stop it from flooding their inboxes. Read more…

              Small Business Tip of the Day: Somebody’s Watching You
              Home Page Blog, internet marketing, On Your Way
              Small Business Tip of the Day: Somebody’s Watching You
              11 October 2013

              Although cyber security issues are constantly in the news, 21 percent of online adults have had an email or social media account hijacked at some point, and 11 percent have had vital information like Social Security numbers or financial data stolen. A Pew Internet study showed Web users are concerned about the amount of personal information about them that is available online. As a result, some 86 percent of Web users have instituted procedures to avoid surveillance by other people or organizations when they’re online. Read more…

                7 Technical Skills Every Small Business Owner Needs For Online Marketing
                Home Page Blog,internet marketing
                7 Technical Skills Every Small Business Owner Needs For Online Marketing
                3 October 2013

                No, I did not make that up. October 3 really is the holiday when we tell the tech-y nerds and geeks in our lives how much easier they make our lives. Because, really, where would we be if we had to recover our crashed hard drives ourselves? That’s right – up a creek without a paddle. Read more…

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