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Women in Business Tip: How to Tell a Fad from a Trend
Getting Advanced, Home Page Blog, Launching Product
Women in Business Tip: How to Tell a Fad from a Trend
20 February 2014

If you can’t tell a fad from a trend, you probably tend to shy away from new ideas when you really should be pushing the envelope to keep your business on the cutting edge. You don’t need to change your business every time you hear about a new trend; however, you do need to know when you should and should not react. First, know that trends and fads are not the same thing. Read more…

    Web.com Small Business Tip of the Day: Introducing the Smart Watch
    Home Page Blog, Launching Product, Marketing and PR
    Web.com Small Business Tip of the Day: Introducing the Smart Watch
    2 August 2013

    A mere 330,000 smart watches were shipped in 2012, but 5 million unit shipments are predicted for 2014, according to the latest Canalys forecasts. Basically a wearable computer, smart watches can perform basic functions like telling the time, calculating and playing games, but can also run mobile apps and play music and video. Canalys believes smart watches will be the most important new product category in consumer electronics since the iPad. Read more…

      Web.com Small Business Tip of the Day: Forget Your Troubles, Come on, Get Appy
      Getting Advanced, Home Page Blog, Launching Product

      If your business develops apps or you’re contemplating adding an app to your business, you’ll want to target tablet owners in your marketing strategy. According to a report from Analysys Mason, tablet owners spend three times as much on apps when compared to consumers who only have a smartphone. Smartphone owners who also had a tablet spent $6.50 a month on apps, and even more when the respondents owned iPads or iPhones. Read more…

        Web.com Small Business Tip of the Day: It’s the Experience That Counts
        Customer Service, Getting Advanced, Home Page Blog
        forum.web.com
        13 May 2013

        If customers don’t buy, don’t jump to the conclusion that your prices are too high. Your products may be awesome, but if your store service experience leaves the customer with a bad vibe, you may never see that customer again, says new research from Forrester. The study found that when it comes to building loyalty, the experience people have with the retailer matters more than whether or not they like the prices. Read more…

          Why Bigger Isn’t Always Better
          Launching Product, Marketing and PR, Robin Ferrier
          Why Bigger Isn’t Always Better
          28 January 2011

          Back in the day, I did some publicity for authors. And without fail, every time I sat down to talk with an author about a PR and marketing campaign, one of the first things the author would say is: “I want to be on Oprah. It didn’t matter whether the book was fiction or non-fiction. Read more…

            Setback to Resilience: 3 Lessons from the Unsigned Contract
            Jen Consalvo, Launching a business, Launching Product
            Setback to Resilience: 3 Lessons from the Unsigned Contract
            16 December 2009

            We launched our product in September of 2009 and while we of course had a variety of monetization ideas in mind, we decided to begin building our audience and fine-tuning the site before testing out various concepts. So imagine our surprise when less than two months later a large publisher (perfect for our demographic) reached out to us asking to work on a collaborative project that would have immediately made us cash-flow positive. Now, my partner and I both have a lot of experience working with large companies and know how these things can go. Read more…

              5 Launch Lessons on Business Partners, Time, and Teams
              Balancing Act, Jen Consalvo, Launching Product
              5 Launch Lessons on Business Partners, Time, and Teams
              4 December 2009

              Recently my partner was out of town and mostly out of pocket due to a personal matter. At the same time, my body decided to go on strike. With illness keeping me isolated in the nest (my name for my live/work space) I spent a lot of time motivating myself to keep things moving forward (Image Solitude by Aleera, Creative Commons). Read more…

                4 Insights: An Entrepreneur Gives Thanks for Progress
                Entrepreneurship, Launching a business, Launching Product
                4 Insights: An Entrepreneur Gives Thanks for Progress
                2 December 2009

                Both inside and outside the Women Grow Business community, what I’ve learned this year has meant a lot. And this is shared from the heart (image Heart of the Palm, by Gare and Kitty, Creative Commons). 1. Read more…

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