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Are You An Infringer?
Legal Issues, Lisa Dunner, Women In Business
Are You An Infringer?
10 March 2011

If you believe that your brand, which was created by a professional branding firm, does not infringe the rights of another, then this blog is for you. If you believe that the name of your business does not infringe the rights of another, then this blog is for you. If you believe that the domain name that you use to sell your products or services does not infringe the rights of another, then this blog is for you. Read more…

    Understanding Exactly What The “Public Domain” Is
    Legal Issues, Lisa Dunner, Women In Business
    Understanding Exactly What The
    10 February 2011

    It is becoming ever so apparent to me – especially in the social media age – how many people don’t understand the copyright principle “public domain. ” Copyright law can be confusing in large part because the statute has changed so many times, the result of which is a change – multiple times – in the statutory term of protection for a copyrightable work. In order to fully grasp what the term “public domain” means, you need to understand a few basic principles about copyright law. Read more…

      Do You Own – And Are You Protecting – Your Website?
      Legal Issues, Lisa Dunner, Women In Business
      Do You Own - And Are You Protecting - Your Website?
      7 January 2011

      Like many businesses, you have probably invested a fair amount of money into your website, both to have it developed and maintained. What you may not know, however, is that you do not own your website, both the look and feel of it and the content, if you had it developed by an independent contractor without a proper written agreement and if you did not obtain permission to use any content on the site not created by you or one of your employees. If you hired an outside vendor to develop, design and/or contribute content to your website, you should have a written agreement that assigns all rights and ownership in the vendor’s contributions, including the website as a whole, to your business. Read more…

        Keyword Advertising: Powerful Tool, Legal Quagmire
        Legal Issues, Lisa Dunner, Marketing and PR
        Keyword Advertising: Powerful Tool, Legal Quagmire
        13 December 2010

        If you own a business, you probably recognize the value that a prominent Internet presence can add in today’s competitive marketplace. One of the ways in which companies enhance their Internet visibility is through keyword advertising—the purchase of commonly searched words on the Internet to drive consumers to the business’s site. Most of the popular search engines like Google and Yahoo! offer a paid placement advertising program in which businesses can purchase search terms that either trigger the business’s site to appear at the top of a search results page; highlight a link to the site as a sponsored or featured ad; or display the business’s banner ad. Read more…

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