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The Importance of Trademark Clearance Searching
Launching a business, Legal Issues, Lisa Dunner
The Importance of Trademark Clearance Searching
17 June 2011

Eureka! Uh oh… Suppose you come up with a great name for your new business venture or soon-to-be released product. You are proud of your selection and cannot wait to share it with the world. Read more…

    Securing Your Future Use of a Trademark
    Legal Issues, Lisa Dunner, Women In Business
    Securing Your Future Use of a Trademark
    23 May 2011

    Imagine that you come up with a great word, name, symbol, or some combination that you want to use as a trademark. Did you know that as soon as you have a concrete idea as to what products or services you intend to sell using that trademark, you can stake a claim in it by filing an intent-to-use (“ITU”) trademark application with the U.S. There are benefits to taking advantage of the ITU filing system, especially if you are getting ready to launch a new product or service. Read more…

      Non-Traditional Trademarks
      Legal Issues, Lisa Dunner, Women In Business
      Non-Traditional Trademarks
      11 April 2011

      The next time you need to come up with a new brand for one of your products or services, you might want to think outside of the box. Not all brands have to be words or designs – they can be so much more than that. Did you know that sounds can be protected as a trademark? How about color? You probably never imagined that a scent can be a protectable trademark. Read more…

        Are You An Infringer?
        Legal Issues, Lisa Dunner, Women In Business
        Are You An Infringer?
        10 March 2011

        If you believe that your brand, which was created by a professional branding firm, does not infringe the rights of another, then this blog is for you. If you believe that the name of your business does not infringe the rights of another, then this blog is for you. If you believe that the domain name that you use to sell your products or services does not infringe the rights of another, then this blog is for you. Read more…

          Understanding Exactly What The “Public Domain” Is
          Legal Issues, Lisa Dunner, Women In Business
          Understanding Exactly What The
          10 February 2011

          It is becoming ever so apparent to me – especially in the social media age – how many people don’t understand the copyright principle “public domain. ” Copyright law can be confusing in large part because the statute has changed so many times, the result of which is a change – multiple times – in the statutory term of protection for a copyrightable work. In order to fully grasp what the term “public domain” means, you need to understand a few basic principles about copyright law. Read more…

            Do You Own – And Are You Protecting – Your Website?
            Legal Issues, Lisa Dunner, Women In Business
            Do You Own - And Are You Protecting - Your Website?
            7 January 2011

            Like many businesses, you have probably invested a fair amount of money into your website, both to have it developed and maintained. What you may not know, however, is that you do not own your website, both the look and feel of it and the content, if you had it developed by an independent contractor without a proper written agreement and if you did not obtain permission to use any content on the site not created by you or one of your employees. If you hired an outside vendor to develop, design and/or contribute content to your website, you should have a written agreement that assigns all rights and ownership in the vendor’s contributions, including the website as a whole, to your business. Read more…

              Keyword Advertising: Powerful Tool, Legal Quagmire
              Legal Issues, Lisa Dunner, Marketing and PR
              Keyword Advertising: Powerful Tool, Legal Quagmire
              13 December 2010

              If you own a business, you probably recognize the value that a prominent Internet presence can add in today’s competitive marketplace. One of the ways in which companies enhance their Internet visibility is through keyword advertising—the purchase of commonly searched words on the Internet to drive consumers to the business’s site. Most of the popular search engines like Google and Yahoo! offer a paid placement advertising program in which businesses can purchase search terms that either trigger the business’s site to appear at the top of a search results page; highlight a link to the site as a sponsored or featured ad; or display the business’s banner ad. Read more…

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