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Physician Reviews: Managing Your Online Reputation
Business, current events, Dentists
Physician Reviews: Managing Your Online Reputation
31 March 2014

Perhaps one of the most disquieting issues for doctors and other healthcare professionals today is the growing numbers of patients using online rating and review websites. I’m referring to services like Yelp. com, Angie’s List, Healthgrades. Read more…

    Women in Business Tip: How to Use Public Speaking to Boost Your Profile
    Home Page Blog, Marketing and PR, On Your Way
    Women in Business Tip: How to Use Public Speaking to Boost Your Profile
    25 February 2014

    Gaining your customers’ trust is a feat in and of itself—and a must if you’re to make your business a success. Public speaking can help you gain your audience’s trust and boost your profile as an expert in your industry. Start by figuring out what markets you want to reach (there may be more than one). Read more…

      Web.com Interview with Don Broekelmann of Influence & Co.
      Business, current events, internet marketing
      Web.com Interview with Don Broekelmann of Influence & Co.
      24 February 2014

      Chances are, you’ve heard the phrase, “Content is King”. That’s no surprise, as great content is at the core of nearly all marketing efforts in the digital age. An effective content marketing strategy can help businesses in numerous ways fromincreasing brand awareness to fueling lead generation to improving position in search engine results. Read more…

        Healthcare SEO: Why Local Search Optimization is The Best Medicine
        Business, Dentists, Doctors
        Healthcare SEO: Why Local Search Optimization is The Best Medicine
        20 February 2014

        Whether you are an individual medical practitioner with one office or a large healthcare organization with numerous locations and departments, local search optimization is one of the most critical steps you can take to ensure the health of your business. Last month, I wrote about the benefits of taking a practical “stepped” approach to online marketing in healthcare, and relying upon proven best practices to establish a solid online foundation, before seeking to adopt riskier, more advanced online marketing techniques. I noted how the first, most critical element for building a strong online presence was developing a website that was well optimized foundationally for search visibility, for both search engines and your prospective patients. Read more…

          Women in Business Tip: Get Free PR by Sharing Your Story
          Home Page Blog, Marketing and PR, On Your Way
          Women in Business Tip: Get Free PR by Sharing Your Story
          13 February 2014

          Your fellow women entrepreneurs need you—to tell your story, that is. TheStoryExchange. org is an ongoing research project in which Babson College is looking to collect 1,000 stories from women small business owners all over the world. Read more…

            How to Get Customers to Leave Reviews for Your Business
            Home Page Blog, internet marketing, Marketing and PR
            How to Get Customers to Leave Reviews for Your Business
            31 January 2014

            There are many reasons you want customers to review your business. Reviews help expose your business to new customers and make them feel confident in choosing you. A large number of reviews helps make your business look established, popular and legitimate. Read more…

              Online Marketing for Healthcare: A Practical Prescription
              Dentists, Doctors, internet marketing
              Online Marketing for Healthcare: A Practical Prescription
              27 January 2014

              When it comes to online marketing for medical practices and healthcare organizations, there are numerous issues to consider before developing a strategy ranging from risk to privacy concerns to ethics to ROI. Establishing an optimal online presence in the age of new media is complicated and most medical professionals have more than enough to worry about related to their primary role as healers, before entering this complex and often “foggy” new world. On the other hand, time waits for no one, not even busy doctors. Read more…

                How to Market to Hispanic Online Shoppers
                eCommerce, Getting Advanced, Home Page Blog
                How to Market to Hispanic Online Shoppers
                16 January 2014

                U. S. Hispanics are more likely than the average consumer to engage in many online behaviors, including using mobile devices and social media. Read more…

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