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Small Business Tip of the Day: Are Your Marketing Efforts Out of Control?
Getting Advanced, Home Page Blog, Marketing and PR
Small Business Tip of the Day: Are Your Marketing Efforts Out of Control?
18 October 2013

If you feel like you’re spending all your time trying to learn how to use digital marketing to help your business—and that there’s no time left to actually run your business–you’re probably right. With all the changes in marketing recently, you could spend all your time thinking of ways to reach your target market digitally and still not be done. You’re not alone: In a recent study by Adobe, only 48 percent of marketers say they feel highly proficient in digital marketing, and 76 percent of responders say marketing has changed more in the past two years than on the past 50 years. Read more…

    Small Business Tip of the Day: Loyalty Counts
    Customer Service, Home Page Blog, Marketing and PR
    Small Business Tip of the Day: Loyalty Counts
    27 September 2013

    Keeping the customer coming back for more is foremost on the mind of every small business owner. Many entrepreneurs boost return visits by offering loyalty reward programs. According to BIA/Kelsey’s “Local Commerce Monitor,” 38 percent of small to midsized businesses currently offer a customer loyalty program, with an additional 21 percent saying they plan to offer a reward program in the next 12 months. Read more…

      Small Business Tip of the Day: Hey, Big Spender
      Getting Advanced, Home Page Blog, Marketing and PR
      Small Business Tip of the Day: Hey, Big Spender
      25 September 2013

      With household incomes reaching a record high in the first quarter of 2013 and consumer debt-to-income ratios the lowest that they’ve been in 33 years, consumers may well be ready to get out there and spend on big-ticket items again. Add to that, a new statistic showing the country’s richest 1 percent seem to just be getting richer–with their share of total income reaching 19. 3 percent of all income earned. Read more…

        How to Attract New Customers With Public Speaking
        Home Page Blog, Marketing and PR, On Your Way
        How to Attract New Customers With Public Speaking
        25 September 2013

        Not every inbound marketing technique today involves digital this and e-that. One of the oldest methods of attracting customers is still one of the most effective: public speaking. How can you turn public speaking into an inbound marketing tool for your business? Start by figuring out what market you’re trying to attract and what organizations they belong to. Read more…

          Consumers Are Feeling Frugal…or Are They?
          Home Page Blog, Marketing and PR, news
          Consumers Are Feeling Frugal…or Are They?
          14 September 2013

          Over the past five years of the Great Recession and the anemic recovery, Americans’ frugal shopping habits seem to have become ingrained. But a new Harris poll has some interesting data that could point to a switch in outlook—and spending. First, Americans are still cutting back on some key categories. Read more…

            Small Business Tip of the Day: Email Marketing Tip for the Holidays
            Home Page Blog, Marketing and PR, On Your Way
            Small Business Tip of the Day: Email Marketing Tip for the Holidays
            12 September 2013

            Summer’s over and it’s time to start planning your email marketing campaign for the holidays. Last year, 4 percent of brands had to send email apologies to customers for mistakes in their holiday marketing campaigns, according to a Bronto marketing tip white paper. It’s smart to remember that consumers are bombarded with email during the holiday, so what are you going to do to make your email stand out? Make sure you have a link in your email to a holiday gift section, add a shop-by-price option, and feature your business’s most sought-after products. Read more…

              Is Your Small Business Profiting From Inbound Marketing Yet?
              Getting Advanced, Home Page Blog, Marketing and PR
              Is Your Small Business Profiting From Inbound Marketing Yet?
              4 September 2013

              Inbound marketing is hot. According to The 2013 State Of Inbound Marketing Report by HubSpot, 60 percent of companies are doing inbound marketing, and 48 percent those have increased their budgets for it compared to last year. But despite all the hubbub, 19 percent of survey respondents admit they aren’t really clear on what inbound marketing is and whether they are doing it. Read more…

                The Hottest New Market for Your Restaurant? It’s Not Who You Think
                Getting Advanced, Home Page Blog, Marketing and PR
                The Hottest New Market for Your Restaurant? It’s Not Who You Think
                28 August 2013

                If you think Millennial consumers, fast-food-crazy teens or young, trendy couples are the best bets to target as customers for your restaurant, think again. A study by The NPD Group earlier this year says visits to restaurants by Baby Boomers and those age 65 and up have risen over the last five years, while restaurant visits by Millennials are on the decline. NPD says Boomers and 65-plus consumers (who they dubbed “Mature Traditionalists”) are visiting restaurants more often than they did before the recession began in 2008. Read more…

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