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How to Integrate Influence Marketing Into Your Overall Marketing Strategy
Home Page Blog,Marketing/Branding
How to Integrate Influence Marketing Into Your Overall Marketing Strategy
15 April 2014

Influence (or influencer) marketing is a trend that is starting to pick up steam, though, surprisingly, not much has been written about it yet – at least, not much that is useful and actionable. Influence marketing identifies people that have influence over potential buyers and focuses marketing efforts around these influencers. (Thank you Wikipedia for letting me paraphrase you. Read more…

    Why Visual Storytelling Is Taking Over Content Marketing – and How You Can Use It
    Home Page Blog,Marketing/Branding
    Why Visual Storytelling Is Taking Over Content Marketing – and How You Can Use It
    8 April 2014

    I’ve been reading a lot about visual storytelling lately, which is definitely one of the hottest new trends in content marketing. Ekaterina Walter, one of my favorite bloggers/marketing minds, has even published a book about it: The Power of Visual Storytelling. As a small business owner, you really need to embrace this new concept if you want your brand’s content to stand out from the overwhelming deluge of stuff that’s being produced every day. Read more…

      Even Wealthy Consumers Are Worried About Money. What Does It Mean To Your Marketing?
      Home Page Blog, internet marketing, Marketing/Branding
      Even Wealthy Consumers Are Worried About Money. What Does It Mean To Your Marketing?
      4 April 2014

      The recession is long gone—shouldn’t consumers be spending freely by now? Not so fast. In a recent Gallup poll, Americans at all income levels expressed anxiety about how much money they have to spend. And while lower-income Americans were more likely to feel financial anxiety, even affluent Americans had their own money worries, the survey found. Read more…

        What Kinds of Content Are Marketers Creating and Sharing?
        Home Page Blog, Marketing/Branding, On Your Way
        What Kinds of Content Are Marketers Creating and Sharing?
        3 April 2014

        Do you use content marketing to attract new customers, generate leads and promote your business? Do you ever wonder how your content marketing efforts compare to your competiton’s? A recent study by LookBookHQ and Oracle Eloqua examined what types of content marketers are creating, how much and how often they’re sharing their content and what is the most popular type of content. First, most marketers could be doing a lot more when it comes to producing content. Fewer than half of content marketers (42 percent) create one or more pieces of content per week (blog posts did not count in this total). Read more…

          5 Actionable Social Media Marketing Insights From SXSW 2014
          Home Page Blog, Marketing/Branding, social media
          5 Actionable Social Media Marketing Insights From SXSW 2014
          1 April 2014

          I was talking to a startup founder a couple of weeks before his inaugural trip to SXSW last month, and he asked me what to expect. Well, in a nutshell: A nonstop, chaotic party. If you’ve never been to SXSW, let me reassure that you that everything you heard is true. Read more…

            Physician Reviews: Managing Your Online Reputation
            Business, current events, Dentists
            Physician Reviews: Managing Your Online Reputation
            31 March 2014

            Perhaps one of the most disquieting issues for doctors and other healthcare professionals today is the growing numbers of patients using online rating and review websites. I’m referring to services like Yelp. com, Angie’s List, Healthgrades. Read more…

              How Social Media Affects Millennials’ Purchasing Habits
              Facebook/Social Media, Getting Advanced, Home Page Blog
              How Social Media Affects Millennials’ Purchasing Habits
              31 March 2014

              If your business targets Millennial customers, social media may be even more important than you previously thought, not only in making the sale but also in influencing shoppers’ friends and families to buy. A survey for The Webby Awards conducted by Harris Interactive reports that more than two-thirds (68 percent) of social media users aged 18 to 34 say they’re at least somewhat likely to buy a product or service after seeing a friend’s post about it. (In contrast, among social media users 65 and older, 78 percent say they are “not at all likely” to buy something based on a friend’s posts. Read more…

                4 Ways Podcasting Can Turbocharge Your Marketing Strategy
                Home Page Blog,Marketing/Branding
                4 Ways Podcasting Can Turbocharge Your Marketing Strategy
                25 March 2014

                Want to turbocharge your marketing strategy, build your brand, and have fun doing it? Try podcasting. Before we dive into specifics, let’s review what podcasting is: A podcast is an audio file that you can publish on your website for your audience to listen to. Podcasting has two major benefits that are not really marketing-related but good to cover anyway: 1 – Podcasting gives people the freedom to listen to your audio clips on the go, and 2 – Many people learn better by listening rather than reading. Read more…

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