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What You Need To Know About Deal-Seeking Consumers
Home Page Blog, Marketing/Branding, On Your Way
What You Need To Know About Deal-Seeking Consumers
24 March 2014

Six years after the Great Recession, have economic hard times permanently altered consumers’ behavior? While conventional wisdom has it that customers today have been conditioned to seek out deals, Experian Marketing Services’ recent report Deal Seekers tells a different story. According to the survey, nearly half of consumers are either indifferent to deals or actively reject them because they care more about convenience. That means if offering discounts and deals has become your standard operating procedure, you could be leaving money on the table. Read more…

    Millennials Are Big Impulse Buyers. How Can You Get Them to Buy From You?
    eCommerce, Getting Advanced, Home Page Blog
    Millennials Are Big Impulse Buyers. How Can You Get Them to Buy From You?
    20 March 2014

    Millennial consumers are underemployed, living at home with their parents and struggling to pay off crippling student loans, so they have no disposable income to speak of—right? Wrong, according to a study conducted by AOL and reported by eMarketer. While Millennials may not have the spending power of, say, upscale Baby Boomers, they also make way more impulse purchases than the average consumer. Their near-constant use of technology plays a big role in influencing Millennial shoppers to buy spontaneously, the study found. Read more…

      8 Things You Need to Know to Market to Working Moms
      Home Page Blog, Marketing/Branding, On Your Way
      8 Things You Need to Know to Market to Working Moms
      14 March 2014

      Working moms are by and large an affluent group, making them a desirable target market. But their limited free time means it can be tough to effectively reach these key consumers. Recent data from Nielsen surveyed moms with children under 18 who are employed full-time and found some valuable insights. Read more…

        7 Ways to Get Your Ecommerce Customers to Buy Again…and Again
        eCommerce, Getting Advanced, Home Page Blog
        7 Ways to Get Your Ecommerce Customers to Buy Again...and Again
        13 March 2014

        Attracting new customers to your ecommerce site is important, of course. But many small business owners forget an equally important—and potentially more profitable—approach: getting existing customers to buy more and buy more often. Increasing spending by your existing customers is a smart marketing move. Read more…

          The 6 Elements of a Successful Webinar
          Home Page Blog,Marketing/Branding
          The 6 Elements of a Successful Webinar
          11 March 2014

          Whether you are putting together your first webinar or eager to improve your webinars, there are a few elements that all successful webinars have in common. Let’s define what a successful webinar is first. It’s one that attracts a large, engaged audience of people who are preferably qualified leads. Read more…

            How to Design a Beautiful Ebook
            Home Page Blog,Marketing/Branding
            How to Design a Beautiful Ebook
            4 March 2014

            I have been working on an ebook for one of my clients, and though I am not a graphic designer, good design does interest me – a lot. So, I decided to do some research into what design tricks elevate an ebook from “nice” to “visually arresting. Believe it or not, I didn’t find anything in my search that answered the question. Read more…

              5 Ways You Can Use Email to Boost Ecommerce Sales
              eCommerce, Home Page Blog, Marketing/Branding
              5 Ways You Can Use Email to Boost Ecommerce Sales
              28 February 2014

              Are you looking for ways to increase sales at your ecommerce site? Good old email marketing could be your best bet. According to the Direct Marketing Association, email marketing drives three times as many online sales as social media advertising. Create urgency. Read more…

                What Are Small Business Owners’ Top Online Marketing Priorities, and How Do Yours Compare?
                Home Page Blog, Marketing/Branding, On Your Way
                What Are Small Business Owners’ Top Online Marketing Priorities, and How Do Yours Compare?
                27 February 2014

                How do small business owners’ marketing priorities compare to those of midsized and larger companies? A study by j2 Global, reported in eMarketer, reveals that small business owners are struggling to keep up with bigger companies when it comes to new marketing technologies. The top overall marketing priority for small businesses this year is a general increase in online presence. That includes setting up a business website or adding ecommerce capabilities to a site. Read more…

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