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4 Ways Podcasting Can Turbocharge Your Marketing Strategy
Home Page Blog,Marketing/Branding
4 Ways Podcasting Can Turbocharge Your Marketing Strategy
25 March 2014

Want to turbocharge your marketing strategy, build your brand, and have fun doing it? Try podcasting. Before we dive into specifics, let’s review what podcasting is: A podcast is an audio file that you can publish on your website for your audience to listen to. Podcasting has two major benefits that are not really marketing-related but good to cover anyway: 1 – Podcasting gives people the freedom to listen to your audio clips on the go, and 2 – Many people learn better by listening rather than reading. Read more…

    What You Need To Know About Deal-Seeking Consumers
    Home Page Blog, Marketing/Branding, On Your Way
    What You Need To Know About Deal-Seeking Consumers
    24 March 2014

    Six years after the Great Recession, have economic hard times permanently altered consumers’ behavior? While conventional wisdom has it that customers today have been conditioned to seek out deals, Experian Marketing Services’ recent report Deal Seekers tells a different story. According to the survey, nearly half of consumers are either indifferent to deals or actively reject them because they care more about convenience. That means if offering discounts and deals has become your standard operating procedure, you could be leaving money on the table. Read more…

      Millennials Are Big Impulse Buyers. How Can You Get Them to Buy From You?
      eCommerce, Getting Advanced, Home Page Blog
      Millennials Are Big Impulse Buyers. How Can You Get Them to Buy From You?
      20 March 2014

      Millennial consumers are underemployed, living at home with their parents and struggling to pay off crippling student loans, so they have no disposable income to speak of—right? Wrong, according to a study conducted by AOL and reported by eMarketer. While Millennials may not have the spending power of, say, upscale Baby Boomers, they also make way more impulse purchases than the average consumer. Their near-constant use of technology plays a big role in influencing Millennial shoppers to buy spontaneously, the study found. Read more…

        8 Things You Need to Know to Market to Working Moms
        Home Page Blog, Marketing/Branding, On Your Way
        8 Things You Need to Know to Market to Working Moms
        14 March 2014

        Working moms are by and large an affluent group, making them a desirable target market. But their limited free time means it can be tough to effectively reach these key consumers. Recent data from Nielsen surveyed moms with children under 18 who are employed full-time and found some valuable insights. Read more…

          7 Ways to Get Your Ecommerce Customers to Buy Again…and Again
          eCommerce, Getting Advanced, Home Page Blog
          7 Ways to Get Your Ecommerce Customers to Buy Again...and Again
          13 March 2014

          Attracting new customers to your ecommerce site is important, of course. But many small business owners forget an equally important—and potentially more profitable—approach: getting existing customers to buy more and buy more often. Increasing spending by your existing customers is a smart marketing move. Read more…

            The 6 Elements of a Successful Webinar
            Home Page Blog,Marketing/Branding
            The 6 Elements of a Successful Webinar
            11 March 2014

            Whether you are putting together your first webinar or eager to improve your webinars, there are a few elements that all successful webinars have in common. Let’s define what a successful webinar is first. It’s one that attracts a large, engaged audience of people who are preferably qualified leads. Read more…

              How to Design a Beautiful Ebook
              Home Page Blog,Marketing/Branding
              How to Design a Beautiful Ebook
              4 March 2014

              I have been working on an ebook for one of my clients, and though I am not a graphic designer, good design does interest me – a lot. So, I decided to do some research into what design tricks elevate an ebook from “nice” to “visually arresting. Believe it or not, I didn’t find anything in my search that answered the question. Read more…

                5 Ways You Can Use Email to Boost Ecommerce Sales
                eCommerce, Home Page Blog, Marketing/Branding
                5 Ways You Can Use Email to Boost Ecommerce Sales
                28 February 2014

                Are you looking for ways to increase sales at your ecommerce site? Good old email marketing could be your best bet. According to the Direct Marketing Association, email marketing drives three times as many online sales as social media advertising. Create urgency. Read more…

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