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What Are Small Business Owners’ Top Online Marketing Priorities, and How Do Yours Compare?
Home Page Blog, Marketing/Branding, On Your Way
What Are Small Business Owners’ Top Online Marketing Priorities, and How Do Yours Compare?
27 February 2014

How do small business owners’ marketing priorities compare to those of midsized and larger companies? A study by j2 Global, reported in eMarketer, reveals that small business owners are struggling to keep up with bigger companies when it comes to new marketing technologies. The top overall marketing priority for small businesses this year is a general increase in online presence. That includes setting up a business website or adding ecommerce capabilities to a site. Read more…

    Web.com Interview with Don Broekelmann of Influence & Co.
    Business, current events, internet marketing
    Web.com Interview with Don Broekelmann of Influence & Co.
    24 February 2014

    Chances are, you’ve heard the phrase, “Content is King”. That’s no surprise, as great content is at the core of nearly all marketing efforts in the digital age. An effective content marketing strategy can help businesses in numerous ways fromincreasing brand awareness to fueling lead generation to improving position in search engine results. Read more…

      Healthcare SEO: Why Local Search Optimization is The Best Medicine
      Business, Dentists, Doctors
      Healthcare SEO: Why Local Search Optimization is The Best Medicine
      20 February 2014

      Whether you are an individual medical practitioner with one office or a large healthcare organization with numerous locations and departments, local search optimization is one of the most critical steps you can take to ensure the health of your business. Last month, I wrote about the benefits of taking a practical “stepped” approach to online marketing in healthcare, and relying upon proven best practices to establish a solid online foundation, before seeking to adopt riskier, more advanced online marketing techniques. I noted how the first, most critical element for building a strong online presence was developing a website that was well optimized foundationally for search visibility, for both search engines and your prospective patients. Read more…

        How Yelp Can Help Your Business (Really!)
        Home Page Blog, internet marketing, Marketing/Branding
        How Yelp Can Help Your Business (Really!)
        17 February 2014

        Are you taking advantage of one of the simplest ways to spread the word about your business and attract new customers? I’m talking about Yelp. Unfortunately, far too many small business owners are not just ignoring, but outright avoiding, this online rating and review site. We’ve all heard horror stories about small businesses whose reputations were ruined by a bad Yelp review that went viral. Read more…

          Why Gen X Still Matters and How to Market to Them
          Home Page Blog, internet marketing, Marketing/Branding
          Why Gen X Still Matters and How to Market to Them
          13 February 2014

          Are you ignoring Generation X in favor of today’s trendy Millennials? While Generation X may have faded into the background in terms of media coverage since the days when they were “hip” and “edgy” extreme-sports fans, this demographic, which encompasses some 65 million Americans, is actually larger than either the Baby Boomers or Millennials. Born roughly between 1965 and 1980, Generation X is an important target market for just about any business because they are either in or reaching their peak earning and spending years. The younger edge of Gen X is marrying, having kids and buying homes; the older edge is enjoying greater purchasing power and looking forward to an empty nest as their children head for college. Read more…

            The 3 Must-Have Elements That Turn Emails and Newsletters Into Lead Conversion Machines
            Home Page Blog,Marketing/Branding
            The 3 Must-Have Elements That Turn Emails and Newsletters Into Lead Conversion Machines
            11 February 2014

            As a copywriter in the digital age, I tend to write and edit more blog posts and website content than anything else. However, I do write my fair share of direct mail and print ads, as well as email blasts and e-newsletters. Because we all receive so many of the latter, it is incredibly important to make sure your emails and e-newsletters stand out in an inbox – that’s where a really fabulous subject line comes in. Read more…

              Women in Business Tip: Why You Should Care About the Color of the Year
              Getting Advanced, Home Page Blog, Marketing/Branding
              Women in Business Tip: Why You Should Care About the Color of the Year
              6 February 2014

              It’s one of those things: Once you hear about Radiant Orchid being the Color of the Year, you’ll suddenly see and hear about it everywhere. Like all things in business, it’s better to be ahead of the trend than behind. Every year, Pantone combs the world looking for color influences in all industries including art, sports, travel and technology to designate its hot color of the year. Read more…

                Top Consumer Trends for 2014
                current events, Home Page Blog, Marketing/Branding
                Top Consumer Trends for 2014
                3 February 2014

                What are the top trends that will shape the way Americans shop for the coming year? Ford’s 2014 Trends report looks into a crystal ball and here are seven of the top trends the automaker foresees—plus my take on how they might affect your business. 1. The Quiet Riot of Innovation: Ubiquitous and nonstop innovation makes it hard for us to absorb the pace of change. Read more…

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